MADISON AVENUE

NEW YORK, Feb. 11, 2016 /CNW/ -- At Bond No. 9, we're not just perfumers—we're innovators.  We introduced the world's first city-centric, New York-centric fragrance collection.  We created the first civic-minded eau de parfum (our beloved, best-selling Scent of Peace).  For spring 2016, when we'll all need a fresh new wardrobe, we're debuting the first-ever shopping scent.  

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7759951-bond-no-9-madison-avenue/

And where better to do that shopping than on the stretch of Madison Avenue between 57^th and 96^th  Street, with block after block of the most fabled and exalted fashion meccas in the universe.

So of course we named our new shopping scent Madison Avenue—even though, as our faithful clientele well knows, Bond No. 9 already has a Madison Avenue namesake scent: sultry gardenia-jasmine laden Madison Soiree, one of our classics, designed for evenings out. The new Madison Avenue, meanwhile, has strictly daytime intentions. It awakens the fashion gene; one spray, and you'll be transported to style-shopping nirvana. 

The scent itself is a fresh chypre, that citrusy-woody-mossy fragrance breed that's long been favored by fashionistas, and which, like all chypres, has its own uniquely haunting couture signature.  Its sparkling fruit topnotes—crisp apple, orange-y bergamot, tangy, raisin-like blackberry—will automatically raise your energy level. Then come the heart notes: a bouquet of roses as rich as silk charmeuse; jasmine with the shimmer of shantung; and magnolia as smooth as satin.  And last but hardly least, the base notes, with enough long-lasting sillage to get you through to late afternoon: earthy patchouli; that creamy-nutty-sugary pastry confection, praline; and ambroxan—contemporary ambergris that's regarded as a prism through which a perfume's other facets can shine.

For such a modish fragrance, we've colored the Bond No. 9 superstar bottle a soft, springtime lilac-pink, and adorned it, dressmaker-style, with a button-like repeat of our logo token running down the front and a pert black grosgrain bow around the neck.  Consider it a fashion shopper's dream flacon.

Madison Avenue debuts April 2016 just at the height of the spring shopping season.

Available at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Nordstrom stores, Harrods UK, and www.bondno9.com

Price: 100ml, $300; 50ml, $200; Body Silk, $135; Swarovski Limited Edition, $375

SOURCE BOND NO 9 NEW YORK

Lisa Rediker at 646.284.9015 or [email protected], http://www.bondno9.com