Make-A-Wish Canada Embarks on Month-Long World Wish Day Campaign
WWE® Superstar John Cena, Johnny Depp, and Steve Harvey encourage others to harness their collective muscle to make wishes come true
TORONTO, April 23, 2018 /CNW/ - Make-A-Wish® Canada – the local affiliate of the global organization that grants life-changing wishes for children with critical illnesses – will celebrate World Wish Day® on April 29, 2018, the 38th anniversary of the wish that inspired the founding of the international organization. In preparation for the milestone achievement, Make-A-Wish® affiliates and chapters worldwide are joining forces for a month-long campaign with the theme: "wishes take muscle." Throughout April, Make-A-Wish Canada will aim to grant as many wishes as possible and focus on the fact that a wish can give kids the mental strength to fight their illness. The campaign will also honour the donors, doctors, volunteers and other supporters who, together, lend their muscle – whether it be their time, energy or resources – to make wishes possible.
The campaign kicked off in early April, with the release of a brand new set of PSAs. The PSAs feature Make-A-Wish children, including a superhero, mermaid, pop star, marine, astronaut and makeup artist, showing off the emotional, psychological and physical muscle they gained from their wish experience. The wish children appear alongside WWE® Superstar John Cena, who has granted 580 wishes, more than any other person. Celebrity wish granters Johnny Depp – whose support through wish granting and fundraising at studio premieres and movie screenings spans 30 years – and Steve Harvey, actor, comedian and longtime wish granter, lent their voices to the PSAs as well.
Later in April, Make-A-Wish will challenge people around the world to participate in the #ArmWrestleChallenge, a fun, family-friendly social media competition that encourages people to show their muscle to raise awareness and funds for the organization.
The grand finale takes place at the end of April, when Make-A-Wish attempts to set a new GUINNESS WORLD RECORDS™ title for the Largest wish granting non-profit organization.
"Wishes would not be possible without the collective muscle of countless Make-A-Wish supporters right here in the local community," says Jennifer Klotz-Ritter, president & CEO, Make-A-Wish Canada. "The World Wish Day campaign allows us to acknowledge all of the people who lend their muscle to creating wish experiences that build the emotional and physical strength children need to fight their illness."
World Wish Day illustrates the imperative role a wish plays in a child's medical treatment. Research shows that a wish can help children build the physical and emotional strength they need to fight a critical illness – an eye-opening finding in light of the fact that Make-A-Wish is currently only able to grant the wish of a small percentage of children that are eligible. Join the World Wish Day celebration and change lives for the better.
Learn more at makeawish.ca/worldwishday.
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ABOUT MAKE-A-WISH® CANADA
Make-A-Wish® creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life, because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the world's leading children's wish-granting organization, serving children in every community in Canada, and in more than 50 countries worldwide. Together, generous donors, supporters, staff and more than 1,100 volunteers across the country grant more than one wish per day, on average. Since 1983, Make-A-Wish Canada has granted close to 7,500 wishes across the country; more than 600 last year alone. For more information about Make-A-Wish Canada, visit makeawish.ca.
SOURCE Make-A-Wish Canada
Make-A-Wish Canada, 4211 Yonge Street, Suite 520, Toronto, Ontario M2P 2A9, Canada; MEDIA CONTACT: Deborah Waines-Bauer at [email protected] or +1 888-822-9474 ext. 6111
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