Mark it Read Shines a Light on Dyslexia in Canada

IG Wealth Management joins Dyslexia Canada for inaugural campaign to support International Dyslexia Awareness Month

TORONTO, Oct. 12, 2018 /CNW/ - Dyslexia Canada, with the proud support of IG Wealth Management, is pleased to announce the launch of Mark it Read - a national campaign designed to raise awareness and support the 10-20 per cent of Canadian children living with dyslexia. To bring the challenges these children have in school to life, this campaign will light buildings and monuments across Canada red throughout October, which is International Dyslexia Awareness Month. 

"For school-aged children that are struggling with this often-hereditary disability, the teacher's red pen striking through their assignments is a reminder of their inability to keep up with their peers. Our goal with the Mark it Read campaign is to support these children and drive positive change in the classroom that will help level the playing field for children with dyslexia," said Keith Gray, Chair of Dyslexia Canada.

Dyslexia is a specific learning disability in reading and writing. People with dyslexia have trouble reading accurately and fluently and may also have trouble with spelling and writing. Dyslexia Canada is on a mission to establish legislation in each Canadian province to identity children early and ensure mandatory remediation in schools.

"IG Wealth Management is excited to join Dyslexia Canada on this important initiative and drive increased awareness to this worthwhile cause," said Jeff Carney, President and CEO, IG Wealth Management. "As leaders in the fight to enhance the literacy and confidence of Canadians, we recognize the importance of providing an equal education to all students – and that begins in the classroom."

To help spread the message, Dyslexia Canada and IG Wealth Management would like to invite Canadians to visit the lit-up buildings and monuments.

• October 14^th: Olympic Stadium - Montreal, QC
• October 14^th – 20^th: Galleria Trees – Calgary, AB
• October 16^th: Niagara Falls – Niagara Falls, ON
• October 17^th: Sails of Light - Vancouver, BC
• October 20^th: Town Centre Park Fountain, City of Coquitlam - BC
• October 20^th: Lethbridge City Hall - Lethbridge, AB
• October 20^th: BCE Place - Vancouver, BC
• October 20^th: City of Mississauga Clock Tower, Mississauga, ON
• October 21^st: Edmonton High Level Bridge - Edmonton, AB
• October 21^st: CN Tower – Toronto, ON
• October 22^nd: Calgary Tower - Calgary, AB

For ideas on how all Canadians can help to Mark it Read go to: www.dyslexiacanada.org/mark-it-read and join the conversation on social media by sharing the images of the buildings and monuments lit up using #markitread.

About Dyslexia Canada
Dyslexia Canada is a national not for profit committed to ensuring that every child in Canada with dyslexia gets a fair and equitable education.

Dyslexia Canada was formed in 2016 to ensure that there was a national voice and forum to advocate for all Canadian children with dyslexia.  By partnering with professional organizations, experts and advocates, Dyslexia Canada strives to drive systemic change by engaging and educating the public and establishing legislation specific to recognizing and remediating dyslexia.

About IG Wealth Management
Founded in 1926, IG Wealth Management is a national leader in delivering personalized financial solutions to Canadians through a network of Consultants located across Canada. In addition to an exclusive family of mutual funds and other investment vehicles, IG offers a wide range of insurance, securities, mortgage and other financial services. IG Wealth Management has $89.8 billion in assets under management as of August 31, 2018 and is a member of the IGM Financial Inc. (TSX: IGM) group of companies. IGM Financial is one of Canada's premier financial services companies with over $161.1 billion in total assets under management as of August 31, 2018.

SOURCE IG Wealth Management

Media Contacts: Lindsay Barnes, Proof, Inc., E: [email protected], P: 416-969-2657; Olivia Fraczkowski, Proof, Inc., E: [email protected], P: 416-969-1668