Mary J Blige Joins Forces With Belvedere Vodka and (RED)(TM) to Help Save Lives

LOS ANGELES, Feb. 10, 2012 /CNW/ - Hollywood stars and LA's finest attended Belvedere Vodka's pre-Grammy party at Avalon to celebrate its partnership with (RED)(TM) to raise proceeds for the Global Fund - among the world's leading financiers of programs to fight HIV/AIDS in Africa.

(Photo: http://www.newscom.com/cgi-bin/prnh/20120210/510991 )

Chelsea Handler, Forest Whittaker, Sheila E, Kelis, Heather Graham, Sam Trammell, Malin Ackerman, Sophia Birch, Natasha Bedingfield, Skrillex, Tulisa Constavalos and Paris Hilton all attended a private performance by Grammy award-winning artist Mary J Blige who performed some of her greatest hits including 'Family Affair,' 'One', 'No More Drama' and 'Just Fine'.

During the event, guests were able to view the spectacular (BELVEDERE)RED Double Sphere Hanging, a specially-commissioned art installation by acclaimed artist Carsten Holler to honor the union of (RED) and the world's first super premium vodka.

Following the performance, guests attended the Belvedere's VIP after-party at Bardot where guests enjoyed delicious cocktails including Belvedere (RED) Crimson Squeeze, Belvedere (RED) Crush and Belvedere Unfiltered Rosemary Julep.

Mary J Blige said: "I'm delighted to be supporting (Belvedere) RED in their fight against HIV & AIDS in Africa. It is one of the most devastating issues faced by millions in Africa and if we can raise awareness with this event and encourage people to buy (PRODUCT) RED, we'll be one step closer to an HIV / AIDS free generation in 2015."

Media can download images and B-Roll footage from the event at 6am Friday 10th February 2012, please visit http://www.epklink.com/BelvedereRedWithMaryJBlige

For further information on (BELVEDERE)RED at the Grammy Awards 2012, visit http://www.facebook.com/belvederevodka

NOTES TO EDITOR

First introduced to North America in 1996, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment. Today, Belvedere's distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character. Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere Vodka's taste profile is distinctively soft with a subtle sweetness and naturally smooth, clean finish.

Photo: http://www.newscom.com/cgi-bin/prnh/20120210/510991

Sabrina Lynch / Jane Shapiro, Mission Public Relations, Tel: [phone], Email: [email protected]