Matching Measurement to Medium: News Release Metrics Across Channels

TORONTO, Apr. 11, 2016 /CNW/ - PR professionals now have more channels than ever to use as part of their content distribution strategy. An increasingly popular trend in PR is to measure the success of news releases and content by channel. With so many reasons to consider investing in measurement of your company's communications, it's important to ensure that you are using your measurement plan effectively.

This white paper from CNW illustrates the benefits and the challenges faced when measuring strategic goals by channel, highlighting six tactics which should be implemented when measuring the success of news releases across multiple channels. These tactics include:

• Setting goals for each channel
• Continuously measuring goals
• Choosing metrics that highlight success
• Accessing analytics through your channels
• Don't lose sight of connecting your goals and results
• Don't overdo it

In order to show the true value and impact of your PR and content marketing efforts, a solid measurement plan is key as this allows you to illustrate exactly how your strategy has contributed to the bottom line. Applying these tips to your measurement strategy can help you to improve the success of future news releases and can allow you to demonstrate the impact of PR on accomplishing goals.

For a detailed look at these tips download, Matching Measurement to Medium: News Release Metrics Across Channels from CNW today.

About CNW Group

CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

SOURCE CNW Group Ltd.

Image with caption: "Matching Measurement to Medium: News Release Metrics Across Channels (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160411_C5423_PHOTO_EN_649353.jpg

Image with caption: "Six tips for measuring your news release success across multiple channels (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160411_C5423_PHOTO_EN_649355.jpg

Media Contact: Melissa Meyer, Communications Assistant, [email protected]