Mazda Canada sales outpace the market, increase 5% in March 2013

-- Third consecutive sales increase led by Mazda3 and Mazda2 compact cars --

TORONTO, April 2, 2013 /CNW/ - Mazda Canada announced sales for March 2013 today totaling 8,153, which represents an increase of 5% compared to March 2012. Total year-to-date sales are up by 3% over the first quarter of 2012.

Sales last month were led by the compact Mazda3, which enjoyed its best March since 2010 and second best March ever with 4,848 sold. Almost 50% of all Mazda3's sold in March were equipped with the fuel-efficient SKYACTIV Technology, which saves consumers money at the pumps while offering an exhilarating driving experience.

"Canadians love to buy compact cars, and the Mazda3 with SKYACTIV Technology had a great month in March, which helped Mazda outpace the market," said Vito Paladino, Director of Sales Operations at Mazda Canada. "The popularity of new Mazda vehicles with SKYACTIV Technology continues to shine every month, as consumer awareness continues to grow."

The CX-5 had the best month on record in March with 1,771 vehicles sold, representing a 7% gain over 2012. The 2014 CX-5 is now available with an all-new 2.5L gasoline engine which produces 184 horsepower and 185 lb-ft of torque while still maintaining the excellent fuel economy standards set by the 2.0L CX-5 a year ago. Sales of the all-new SKYACTIV Mazda6 also rose by 17% in March, which is also the best March since 2010.

March Highlights

• Best ever sales month on record for CX-5, rising 7% year-over-year
• Mazda3 enjoys best March sales since 2010, up 25% over 2012
• Mazda Canada total sales is best March since 2008
• Mazda2 sales jumped 48% in March
• SKYACTIV Technology vehicles accounted for 53% of all sales in March

		March			March			%			YTD				YTD			%
		2013			2012			Change			2013				2012			Change
Mazda2		687			463			48.4			1,655				1,944			-14.9
Mazda3		4,848			3,886			24.8			8,851				8,053			9.9
Mazda5		255			577			-55.8			779				1,512			-48.5
Mazda6		380			326			16.6			1,409				726			94.1
MX-5		49			94			-47.9			85				143			-40.6
RX-8		-			11			-100.0			-				19			-100.0
Passenger Car		6,219			5,357			16.1			12,779				12,397			3.1
CX-5		1,771			1,649			7.4			3,442				1,809			90.3
CX-7		-			417			-100.0			-				1,250			-100.0
CX-9		163			199			-18.1			517				342			51.2
Tribute		-			157			-100.0			-				443			-100.0
Light Truck		1,934			2,422			-20.1			3,959				3,844			3.0
MAZDA TOTAL		8,153			7,779			4.8			16,738				16,241			3.1

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca

 

SOURCE: Mazda Canada Inc.

Sandra Lemaitre, National Manager, Public Relations
[phone]; [email protected]