McCormick Canada Names Weber Shandwick Digital Agency of Record

TORONTO, May 20, 2015 /CNW/ - Weber Shandwick has been named digital agency of record for McCormick Canada, expanding the agency's ongoing assignment beyond public relations to include digital and social media across English and French Canada. Building on more than eight years of successful partnership across North America, which includes long-standing support for the Consumer Products and Corporate Communications divisions in the US, the new role draws on Weber Shandwick Canada's expertise in digital, social and content marketing.  

"Weber Shandwick has demonstrated a deep understanding of our business by consistently bringing forward-thinking, integrated and creative solutions to our team that drive efficiencies across our communications and marketing programs, and across platforms," said Dina Clark, vice president marketing, McCormick Canada. "We look forward to deepening our partnership as we work together to continue to elevate McCormick as the leader in flavour for Canadians."

Weber Shandwick Canada will lead an integrated campaign that includes content creation, website development, video production and social media strategy across McCormick's extensive portfolio of brands, including Club House, McCormick Gourmet, Billy Bee, Cake Mate, Simply Asia, Thai Kitchen and the Flavour.ca and Saveur.ca websites. Weber Shandwick and McCormick Canada have teamed up on several successful programs in 2015, including the integrated summer Grille Wisdom program celebrating the 25th Anniversary of the iconic Club House LaGrille line.

"We're excited about an expanded partnership with McCormick Canada as we work together to engage audiences, whether it be earned, owned or paid channels, to tell the kind of stories that form vibrant communities and influential advocates for the brand, " said Greg Power, president and general manager, Weber Shandwick Canada. "We look forward to building on the strong work that our combined teams have achieved to continue to deliver creative solutions and real business results."

About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 82 countries. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as an Ad Age A-List Agency in 2014 and 2015, PRWeek's 2015 Global Agency of the Year and The Holmes Report's 2014 Global Agency of the Year. Weber Shandwick and its Prime unit have won a combined 23 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.

About McCormick Canada
McCormick Canada is the largest spice, dry sauce & seasoning mixes, extract, and specialty foods operation in the country and operates under several brands including Club House, Billy Bee Honey and McCormick Gourmet. It is part of McCormick & Company Incorporated, a global leader in flavour with $4 billion in annual sales. McCormick manufactures, markets and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry - retail outlets, food manufacturers and foodservice businesses - in more than 110 countries. Since Willoughby M. McCormick founded the company selling root beer extract in 1889, McCormick has demonstrated a strong commitment to the communities in which it operates and the planet as a whole. Innovation in flavour and a clear focus on employee engagement and product quality has allowed McCormick to grow its business globally and become the flavour leader it is today. For more information, visit www.mccormickcorporation.com, www.clubhouse.ca and www.flavour.ca.

SOURCE Weber Shandwick Worldwide

Jennifer Wasley, Company: Weber Shandwick Canada, Phone: [phone], Email: [email protected]