mdBriefCase Group Creates Canada's First Medical Education Website for Patients and Caregivers

TORONTO, Nov. 24, 2013 /CNW/ - mdBriefCase, Canada's leading e-learning and communications company, is excited to announce the launch of www.medSchoolforyou.ca; a site that provides medical education on specific diseases and conditions in a patient-friendly manner.

"After a decade of leading the way with credible and relevant education programs for healthcare professionals, we felt it was time to bring the same kind of educational benefits to patients, caregivers and consumers," explains Dan Denomme, President of mdBriefCase. "We are proud to be launching, for the first time ever in Canada, a medical education site specifically dedicated to the needs of this important population."

More than just a repository of medical information, www.medSchoolforyou.ca provides users with a multimedia environment for a truly engaging educational experience. Users can trust that the content on www.medSchoolforyou.ca is credible and authoritative, as all information is based on expertise from healthcare professionals, patient and professional societies, as well as leading universities.

"Perhaps as important, we have created this site specifically for Canadians - with information on treatments and guidelines that reflect our healthcare system," says Denomme. "We know that a lot of patients look beyond our borders online to get credible, thorough medical information - but often, that information does not reflect Canadian practices."

For healthcare providers, www.medSchoolforyou.ca offers a credible source of information to patients who may have questions about their medical condition. While not designed to replace the advice or expertise of a healthcare professional, www.medSchoolforyou.ca can augment the education and counseling patients receive from their providers. It also empowers patients to have a more efficient and informed discussion with their healthcare provider about their health concerns.

With the advent of www.medSchoolforyou.ca, Canadians with health conditions or concerns can finally access accurate, credible and easy-to-understand information on a variety of topics, all in one comprehensive online destination. "We hope that users will come away feeling more knowledgeable, and therefore more confident, as they navigate their way through the healthcare system," says Denomme. "It is our objective to facilitate more fruitful and effective conversations about health matters between patients and healthcare professionals."

About mdBriefCase

mdBriefCase is Canada's foremost on-line continuing medical education (CME) provider. We provide free multimedia, interactive learning programs for physicians, specialists, pharmacists and allied healthcare professionals such as nurses, diabetes educators, etc. Our accredited and non-accredited CME programs are written by the leading specialists in their respective field and developed by prestigious educational institutes.

mdBriefCase, Inc. was established in 2001 and employs approximately 32 employees in Toronto. mdBriefCase is a full service online company with design, programming, email, database and project management capabilities. Pharmaceutical companies interested in providing education for healthcare professionals are the main sponsor of the programs and the main source of revenue.

mdBriefCase has a family of websites with various offerings and objectives for different targets:

www.mdBriefCase.com
Provides 90% of all eCME for physicians in Canada  

www.AdvancingIn.com
Exclusive eCME portal for 13 professional associations    

www.rxBriefCase.com  
Provides 80% of all eCHE for pharmacists      

www.mdPassport.com
Leading physician portal for non accredited CME and marketing        

www.rxPassport.ca
Leading pharmacist portal for non accredited CHE and marketing

mdBriefCase has the largest opt-in database of healthcare professionals in Canada. There are few competitors for any of our sites and in part due to our large database which allows for optimal reach to our customers' target audience, exclusive partnerships with 13 prominent medical societies and the range of learning formats and experience mdBriefCase provides over any competition.

SOURCE: mdBriefCase

To learn more about this exciting and innovative offering, please contact mdBriefCase at [email protected].