Media Advisory - Largest New Year's Polar Bear Dip in GTA will break records this year

TORONTO, Dec. 29, 2015 /CNW/ -

WHAT: A festive New Year tradition and Canada's largest charity dip, the Courage Polar Bear Dip returns for its 31^st annual event on New Year's Day 2016.  This year is on track to be the biggest year yet, with almost 1,000 dippers and thousands of spectators expected to cheer them on.  

This is the largest and oldest charity Polar Bear Dip in Canada, and the largest dip in the GTA by far. The Courage Polar Bear dip is in support of World Vision's clean water programs. This year they are expecting to raise more than $120,000 for clean water in Rwanda, which would bring the total raised by this dip to $1.4 million.  

VISUALS:

• A very large crowd of brave Canadians of all ages, counting down and running into the cold waters of Lake Ontario together, many of them in bright costumes
• Live music
• Costume contest
• Thousands of spectators
• Festive atmosphere

WHEN: Friday, January 1, 2016; 12:30 p.m. – 2:30 p.m., with the dip itself taking place at 2p.m.

 Full schedule of events can be found at: http://www.polarbeardip.ca/festivities.php

WHERE: Coronation Park, Oakville 1426 Lakeshore Rd W, Oakville, ON

INTERVIEWS AVAILABLE:

Todd and Trent Courage, Polar Bear Dip founders

Jamie McIntosh, Vice-President of Programs & Policy, World Vision Canada   

FOR MORE INFORMATION, AND TO FIND US ON SOCIAL MEDIA:

www.polarbeardip.ca 
@PolarBearDip
#PolarBearDip  

SOURCE The Courage Polar Bear Dip

Image with caption: "The Courage Polar Bear dip is Canada’s largest charity polar bear dip. Now in its 31st year, the total amount raised for World Vision clean water projects is expected to top $1.4 million. (CNW Group/The Courage Polar Bear Dip)". Image available at: http://photos.newswire.ca/images/download/20151229_C6792_PHOTO_EN_589401.jpg

FOR MEDIA INQUIRIES OR INTERVIEWS CONTACT: Sarah Bartley - cell: 416-843-2070, [email protected]; Genevieve Barber - cell 416-671-0086, [email protected]