Media Advisory - A crash course in road safety, emergency preparedness and
home protection kicks off campaign to encourage Atlantic Canadians to lead
safer lives
Award-winning community outreach program returns to Atlantic Canada this summer - Official launch Tuesday, May 25, 2010 - </pre> <p/> <p>CHARLOTTETOWN, PEI, <span class="xn-chron">May 21</span> /CNW/ -</p> <p/> <pre> WHAT: Insurance Bureau of Canada (IBC) and Insurance Brokers Association of PEI (IBAPEI) are co-hosting a reception to announce details of the 2010 Be Smart. Be Safe. Tour, an award-winning community outreach program that is returning to Atlantic Canada for a sixth summer season. The entertaining and educational program was developed by IBC to prevent injuries and save lives. WHEN/WHERE: Tuesday, May 25, at 4:00 p.m. at Founders' Hall, Charlottetown WHO: Blake Craig, President, Insurance Brokers Association of PEI Bill Adams, Vice-President, Atlantic, IBC IBC student ambassadors, a team of Atlantic university students HIGHLIGHTS: - The DUMB Car 2.0 simulator addresses a broad range of road safety issues including driving while distracted and in adverse weather, avoiding road hazards and identifying the point-of-no-return at traffic lights. IBC has also included an eco-driving segment to teach people how to improve fuel efficiency and reduce their carbon footprints. - Two interactive exhibits show the public what they can do to adapt to climate change by using rain barrels and reducing the risk of sewer backups. - An educational display shows what should be included in an emergency preparedness kit in the event of a natural disaster. - An interactive exhibit teaches kids how to avoid common household injuries.
For further information: to confirm your attendance or to book an interview in advance for May 25, please contact Ellen Woodger at (416) 483-2358 or Pete Karageorgos at (416) 362-2031 ext. 4329
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