Media Advisory - Accessible Media Inc. Counts Down to Sochi 2014 Paralympic Winter Games

TORONTO, March 5, 2014 /CNW/ - The Opening Ceremony of the Sochi 2014 Paralympic Winter Games is only a couple days away and Accessible Media Inc. (AMI) is gearing up to provide the most comprehensive coverage ever offered in Canada for a Paralympic Games.

As an official member of the Paralympic Broadcast Consortium, AMI is committed to delivering coverage of the Games complete with described video for audience members who are blind or low vision. The Paralympic Broadcast Consortium is made up of five broadcast partners: CBC/Radio- Canada, Yahoo Sports, Sportsnet and AMI. In addition, SendtoNews will distribute full news access highlights to Canadian media for both broadcast and digital usage.

"AMI is pleased to be working with CBC and Descriptive Video Works (DVW) to provide this inclusive coverage of the Sochi 2014 Paralympic Winter Games," explains Brian Perdue, AMI's Director of Programming. "This is a unique partnership whereby AMI will air CBC's broadcast of the Games and AMI producers will work closely with the DVW writers and narrators to produce a completely accessible broadcast. We're extremely excited to be working on this project."

Adds Diane Johnson, CEO Descriptive Video Works, "our team is proud to collaborate with this group, so everyone can celebrate the achievements of these incredible athletes."

AMI's Paralympic programming line-up will include:

• Coverage of the Opening Ceremony on Friday, March 7 at 2 pm ET/11 am PT.
• Daily highlight reels beginning Saturday, March 8 through Saturday March 16. Check your local listings for airtimes.
• Coverage of the Closing Ceremony on Sunday, March 16 at 1 pm ET/10 am PT.

Don't miss AMI's coverage of the Sochi 2014 Paralympic Winter Games on AMI-tv. Check your local provider for the AMI-tv and AMI-audio channel listings in your area.

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About Accessible Media Inc. 
Accessible Media Inc. (AMI) is a not-for-profit multimedia organization operating two broadcast services: AMI-audio and AMI-tv, and a website (AMI.ca). A third broadcast service, AMI Français, will launch in early 2015. Serving more than five million Canadians who are blind, partially sighted, deaf, hard of hearing, mobility or print restricted, AMI's mission is to make accessible media for all Canadians. 

SOURCE: Accessible Media Inc. (AMI)

Janis Davidson Pressick, Communications Manager
800-567-6755 ext. 0971, [email protected] 

Taylor Turner, Communications Coordinator
800-567-6755 ext. 0977, [email protected]