Media Advisory - Announcing the Official IABC 2010 World Conference Blog: In
Session

Listen to interviews with keynote speakers: Guy Kawasaki, Craig Kielburger

TORONTO, May 11 /CNW/ - The International Association of Business Communicators (IABC) is holding its 2010 World Conference from June 6-9 in Toronto. In the weeks leading up to the event, the recently launched blog, InSession, will feature discussions on the conference program, blog posts and podcast interviews with conference speakers. Already posted on the site are interviews with conference keynote speakers: technology guru and former Apple Computer evangelist, Guy Kawasaki; and founder of the Free the Children charity and the revolutionary social enterprise, Me to We, Craig Kielburger.

InSession will serve as a space for conference attendees to keep abreast of events and developments, and for out-of-town attendees to learn more about Toronto, the host city. It will give the community a chance to network with other attendees, speakers and staff before the event. Over the next few weeks, InSession will feature posts from speakers, photos related to the conference, information about the conference hotel, the Sheraton Centre Toronto, and much more.

Communication through social media channels is a hot topic in the podcast interview with Guy Kawasaki. When asked about the top ways that communication professionals can leverage or activate social media in their work, he said: "For communicators, the answer is Twitter. They need to get on Twitter, they need to develop their following, their brand's following. They need to push stuff out. They need to be known as a good source of information. By earning that status then you earn the privilege of being able to promote through Twitter every once in a while." Download the podcast to hear more from Kawasaki.

In his podcast interview, Craig Kielburger talks about the inspiration behind the work he has done since starting Free the Children to address global issues: "It's all about inspiring young people and students and schools, getting a whole generation excited about global active citizenship." Kielburger talked about the value of clear communication and engagement among employees saying, "People want more than a paycheck. They want to be inspired-especially as communicators." Download the podcast to hear more from Kielburger.

IABC's annual World Conference brings together more than 1,400 business communication professionals from over 40 countries to explore the latest developments and best practices in communication. The sessions address a variety of topics in business communication and include tracks focused on employee communication, public relations, communication leadership, change management, marketing and brand, skills development, and strategy and counsel.

Readers can keep updated on blog entries by subscribing to RSS feeds at http://insession.x.iabc.com/feed

For more information on the World Conference and to register online, visit http://www.iabc.com/wc.

About IABC/Toronto

With approximately 1,600 members, IABC/Toronto is the largest IABC chapter in the world. The organization provides these members with multidisciplinary resources and a global network of more than 15,000 communicators, in 70 countries, working in diverse industries and disciplines to identify, share and apply the world's most effective communications practices. Website: http://toronto.iabc.com

For further information: MEDIA CONTACT: Christine Andrew, VP Marketing Communications, IABC/Toronto, [phone], [email protected]