Media Advisory - Astellas Pharma Canada, Inc., Movember and the Toronto Maple Leafs Team Up for #pucks4prostate
TORONTO, Nov. 20, 2017 /CNW/ - Astellas Pharma Canada, Inc. ("Astellas") is asking Leafs' fans and anyone who wants to help find a cure for prostate cancer to take selfies using the hashtag #pucks4prostate.
For every Twitter or Instagram hashtagged selfie, Astellas will donate $5.00 (up to a maximum of $50,000) to Movember Canada. This fundraiser will run throughout the month of November with special game night activities, including a selfie wall, at the Toronto Maple Leafs and Arizona Coyotes game on November 20th, 2017. Those not at the Air Canada Center (ACC) can still be part of the action on social media by posting a #pucks4prostate selfie.
What: A fundraiser to support Movember Canada at the Toronto Maple Leafs vs. the Arizona Coyotes game.
When: Monday, November 20, 2017 starting with a selfie wall at the ACC where fans at the game and present in the ACC can take a selfie, post it to #pucks4prostate and have a chance to win one of two pairs of tickets to a Toronto Maple Leafs home game. Contest rules and regulations will be available at the selfie wall.
Where: The Air Canada Centre (ACC) in Toronto.
Who: Anyone who supports men's health and wants to help find a cure for prostate cancer.
About the Movember Foundation
The Movember Foundation is the only global charity focused solely on men's health, funding over 1,200 innovative projects across 21 countries. The Foundation raises funds and awareness for men's health programs supporting these critical areas: prostate cancer, testicular cancer, mental health and suicide prevention. But our work is not done. Be the difference and go to Movember.com to donate or participate. Together we can stop men dying too young.
About Astellas Pharma Inc.
Astellas Pharma Inc., based in Tokyo, Japan, is a company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products. We focus on Urology, Oncology, Immunology, Nephrology and Neuroscience as its prioritized therapeutic areas while advancing new therapeutic areas and discovery research leveraging new technologies/modalities. We are also creating new value by combining internal capabilities and external expertise in the medical/healthcare business. Astellas is on the forefront of healthcare change to turn innovative science into value for patients. For more information, please visit our website at www.astellas.com/en.
About Astellas Pharma Canada, Inc.
Astellas Pharma Canada, Inc., headquartered in Markham, ON, is a Canadian affiliate of Tokyo-based Astellas Pharma Inc. In Canada, Astellas has an intense commercial focus on four therapeutic areas – Urology, Immunology, Infectious Disease and Oncology.
SOURCE Astellas Pharma Canada, Inc.
Michelle Reale, Corporate Communications, Astellas Pharma Canada, Inc., 905-946-5621, [email protected]; Britt Aharoni, energi PR, 416-425-9143 x 201, [email protected]
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