Media Advisory - Aviva Canada Jump Starts Positive Community Change in
Toronto

    
    Company will announce $500,000 pledge and launch nationwide competition
    with Pinball Clemons
    

TORONTO , Oct. 15 /CNW/ - Aviva Canada will be introducing a nation-wide competition, which will see a large-scale $500,000 donation put towards the fulfillment of positive community changes in neighbourhoods across Canada . Aviva, one of the leading Property and Casualty insurance groups in the country, is celebrating the program launch at George Harvey Collegiate Institute, where the company will donate $10,000 to build and stock a greenhouse for the school's breakfast program.

Supporting the needs of the Keele & Eglinton neighbourhood, the greenhouse will be used grow vegetables year-round for the school's Jump Start Breakfast Program, which provides a free nutritious breakfast to its less privileged students five days a week. Having served over 70,000 breakfasts since its inception 10 years ago, George Harvey C.I.'s Jump Start program feeds approximate 75-100 people per day and is led by the school's loyal staff and student volunteers.

    
    Who:

      -  Bob Fitzgerald, Executive Vice President, Aviva Canada
      -  Pinball Clemons, celebrity judge for the national competition
      -  Andy Van Dyke, Principal, George Harvey Collegiate Institute
      -  Student representatives and volunteers from GHCI's Jump Start
         Breakfast Program
      -  Also on hand to celebrate the launch will be representatives from
         the Toronto District School Board, Free the Children as well as
         Keele & Eglinton community supporters

    What:

      -  Official launch of Aviva's nation-wide program and details
         surrounding the large-scale $500,000 community improvement
         competition

      -  Great visuals; tour the school's urban garden with Aviva, Jump Start
         program volunteers and students

      -  Speak with students and staff at George Harvey C.I. about the Jump
         Start Breakfast Program and how the new greenhouse will aid the
         program's expansion

      -  Meet Pinball Clemons and hear about why he is supporting this great
         cause

      -  Speak with community representatives about recent Keele & Eglinton
         community revitalization efforts

    When:

      -  Wednesday, October 21, 2009

      -  Event begins at 10:00 AM (Media registration at 9:30 AM)

    Where: George Harvey Collegiate Institute
           1700 Keele Street, Toronto, Ontario
           (Keele St & Eglinton Ave W.)
    

For further information: To reserve your space at the event or for further information, please contact: Media Contacts: Sarah Van Lange, Fleishman-Hillard, [email protected], Desk: [phone]; Laura Crochetiere, Fleishman-Hillard, [email protected], Desk: [phone]