Media Advisory - Canadian Dermatology Association to host free skin cancer screening at the Avalon Mall on Wednesday, June 4th

ST. JOHN'S, May 30, 2014 /CNW/ - On Wednesday, June 4^th the Canadian Dermatology Association will host a free skin cancer screening clinic to educate the public on the importance of early detection and prevention for all skin cancers. Participants will also learn how to conduct at-home skin cancer self-examinations.

Who:	Dr. Joseph Coffey, St. John's Dermatologist, Canadian Dermatology Association
What:	Public skin cancer screening clinic and early detection awareness event     Interview & Photo Op
When:	Wednesday, June 4, 2014 from 2:00 p.m. to 5:00 p.m.
Where:	Avalon Mall, 48 Kenmount Rd, St. John's, NL A1B 1W3 Screening to be held in front of The GAP
Why:	To create awareness about the importance of early detection by conducting regular at-home self-exams

Background:

• This year it is estimated that 6,500 Canadians will be diagnosed with melanoma and 1,050 will die from it.
• What does this mean for Newfoundland? An estimated 85 new cases of melanoma being diagnosed in 2014 and 20 preventable deaths.
• Newfoundland and Nova Scotia have the highest death rates for melanoma in Canada at 4 deaths per 100,000, compared to 2 deaths per 100,000 Saskatchewan, Quebec and New Brunswick.

Other relevant information:

• Skin cancer statistics and fact sheets will be available on-site
• CDA will be back in St. John's on August 6 with a sun awareness station at the Royal St. John's Regatta.

SOURCE: Canadian Dermatology Association

Jennifer Scott, Communications Director
Office: 613-738-1748 x 222 | Cell: 613-716-2098
[email protected]