MEDIA ADVISORY - CELEBRITY DENTIST, DR. WILLIAM DORFMAN, JOINS COLGATE CANADA
FOR THE LAUNCH OF A NEW BREAKTHROUGH IN ORAL CARE

TORONTO, Sept. 24 /CNW/ - On September 27, 2010, celebrity dentist, Dr. William Dorfman will join Colgate Canada to help launch a new oral care product that is considered to be one of the most truly innovative discoveries in dental science.

Dr. Dorfman is responsible for creating and caring for some of Hollywood's brightest smiles. He has appeared on hit TV shows and is the author of the bestseller Billion Dollar Smile.

Join Colgate Canada and Dr. Dorfman to discover how this new product will provide instant^† and lasting^‡ relief to tooth sensitivity - a painful condition that up to 60 per cent of the Canadian population report experiencing.

What:		New product launch featuring celebrity dentist, Dr. Dorfman -      Official launch of a new breakthrough in oral care -      Participate in the cold water challenge at the "cold hard proof bars"         with on-site dental hygienists -      Mix and mingle with other dental professionals and share feedback and insight
Who:		Pre-arranged and on-site interviews with Dr. Dorfman and Colgate Canada spokespeople
When:		Monday, September 27, 2010 Cocktails: 5:00 p.m. to 5:30 p.m. Official unveiling: 5:30 p.m. to 5:45 p.m. One-on-one demonstrations and reception: 5:45 p.m. to 9:00 p.m.
Where:		Sassafraz Restaurant 100 Cumberland Street Toronto, Ontario

^†Apply directly to the sensitive tooth and massage for 1 minute. ^‡With regular use.

For further information:

To book an interview with Dr. Dorfman, and for further information, please contact: