Media Advisory - Click! Kijiji captures pets' memorable moments at annual
Woofstock festival

TORONTO, June 11 /CNW/ - When it comes to the most important member of the family, forty per cent of Canadians say their pet is No. 1, according to research conducted on behalf of Kijiji Canada, with more than 50 per cent of pet owners sharing their home with a dog.

To celebrate Canada's canines and capture their most memorable moments, Kijiji Canada is hosting a photo booth at Woofstock, the largest festival for dogs in North America. People and their pets are encouraged to stop by the booth on Saturday, June 12 or Sunday, June 13 to play dress-up and pose for a photo.

Since half of Canadians have adopted a pet and one-in-three are open to the idea, Kijiji brand ambassadors will also be on hand to educate consumers on adopting a pet, including browsing thousands of ads on Kijiji.ca to find their canine companion.

    
    When:              Saturday, June 12 and Sunday, June 13
                       Anytime between 10:00 am and 6:00 pm

    Where:             Woofstock, the largest festival for dogs in North
                       America
                       St. Lawrence Market neighbourhood, Toronto

    Photo opportunity: People and their pets will play dress-up at the Kijiji
                       photo booth to cheer on their favourite sports teams.
                       From baseball fans to soccer stars, Torontonians and
                       their four-legged friends will gear up and pose for
                       photos in front of the Toronto city skyline.

    Did you know?
        -  Whether it's functional or fashionable, one-in-five Canadian pet
           owners dress up their pet, according to the research conducted on
           behalf of Kijiji Canada.
        -  Chihuahuas, German Shepherds, and boxers are some of the most
           popular breeds when it comes to searches on Kijiji.ca.
        -  Almost one-in-10 Canadians have entered their pet in a contest,
           hoping they'll win a prize for being the smartest or most
           adorable.
    

Methodology

The survey was conducted between April 8th and April 20th, 2009 using a national random sample of 1,591 respondents from Leger Marketing's Web panel. This method simulates a probability sample which would yield a maximum margin of error of +/-2.5%, 19 times out of 20.

About Kijiji

Kijiji, which means "village" in Swahili, is a group of classifieds-style web sites that offer a convenient, fun, and easy way for people in the same city to meet, trade, share ideas, and help each other out in areas such as housing, jobs, goods, services, cars, and personals. The entire Kijiji family includes the Kijiji, Gumtree, LoQUo, Intoko, and Marktplaats brands. Kijiji sites are currently available in over 1500 cities in more than 20 markets around the world; it is the most visited classified site in Canada with more than 9 million unique visitors per month. Approximately 1.5 million Canadians visit the pets category on Kijiji per month.

For further information: or to speak with Kijiji Canada, please contact: Nicole Tuschak, or Jesse Kohl, Environics Communications on behalf of Kijiji Canada, 416.969.2712, or 416.969.2709, [email protected], or [email protected]