Media Advisory - Coca-Cola Canada's 'Move to the Beat' bus rolls into Toronto

Ultimate Olympic experience brings free concerts, active games and entertainment to the Soho Lot

TORONTO, Aug. 10, 2012 /CNW/ - Don't miss this bus! On Sunday, August 12^th Coca-Cola brings the spirit of the London 2012 Olympic Games to the Soho Lot with the 'Move to the Beat' bus tour.  From today's hottest Canadian music like Tokyo Police Club, Shawn Desman and DJ JimiRazz, to the coolest Olympic-themed activities, the 'Move to the Beat' bus is the ultimate way to get everyone in Toronto pumped up for the London 2012 Olympic Games.

The authentic London double-decker bus will bring with it the most entertaining Olympic experience this side of the Atlantic, gearing Canadians up with exciting big screen entertainment and physical activities like ping pong, Olympic-themed active gaming stations, dance activities, and a chance to create their own sport-inspired beats with the Coca-Cola "My Beat Maker" App.  As if that's not enough fun, the day will be filled with free concerts by some of the hottest acts in Canadian music today!

The 'Move to the Beat' bus tour kicked off in Vancouver, and Sunday's stop in Toronto is part of a cross-Canada tour including stops in Winnipeg, Edmonton and Ottawa.

WHAT:			Coca-Cola's 'Move to the Beat' Bus featuring performances by some of Canada's hottest and up and coming music artists, and a variety of physical activities including ping pong, Olympic-themed active gaming stations, dance activities, and more.
WHO:			Some of the country's hottest acts including Tokyo Police Club, Shawn Desman, DJ JimiRazz, Coca-Cola COVERS Much Music Award winners Tyler Shaw (2012) and Danyka Nadeau (2011), hosted by Much Music's T-RexX
WHERE:			The Soho Lot, Corner of Queen Street West and Soho, Toronto, ON
WHEN:			Sunday, August 12^th, 2012
			The fun begins at 1:00 p.m.
			Concert starts at 3:15 p.m.

Interviews with the artists and Coca-Cola Canada representatives are available upon request.

About Coca-Cola Canada

Coca-Cola Canada operates in all ten provinces, employing 6,300 people in more than 50 facilities, including seven production facilities, across Canada. We offer a wide variety of sparkling and still brands; these beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola^®, Diet Coke^®, Coca-Cola Zero^®, Sprite^®, Fanta^®, Nestea^®, PowerAde^®, Minute Maid^®, Dasani^® and vitaminwater^®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd.  For more information about our Company, please visit our website at www.livepositively.ca or www.thecoca-colacompany.com.

SOURCE: Coca-Cola Canada

For more information or to schedule an interview, please contact:
Shannon Denny
Coca-Cola Refreshments Canada
[phone]
On-site : [phone]
[email protected]

Sandra DeCarvalho
Environics Communications
[phone]
[email protected]