Media Advisory - CPR Makes You Undead! Zombie hordes join Heart and Stroke Foundation for launch of new CPR awareness video.

TORONTO, Oct. 1, 2012 /CNW/ -

What: Mark your calendars for Thursday October 4^, as the Heart and Stroke Foundation holds the world premiere of a horror movie style CPR awareness video. The video will be shown on an outdoor screen following a flash mob of 150 or more zombies from Toronto Zombie Walk.

Where: Yonge-Dundas Square, Toronto (southeast corner of Yonge and Dundas streets)

When: 12:00 p.m. (yes zombies are good with daylight) Thursday, October 4.  Please arrive before 12, as the event begins at noon sharp!

The video will be available for viewing on October 4 at www.theundeading.ca.

Available for interviews: 

• Vincenzo Natali, video director. The Hollywood-Canadian movie writer and director, best known for science fiction films such as Splice, Ginger Snaps and Cube, generously donated his time to direct the new three-minute CPR video.
• NHL player and cardiac arrest survivor Brett Maclean, saved by CPR and an automated external defibrillator this summer in Owen Sound.
• Heart and Stroke Foundation spokespeople Tom McAllister, COO, and Mark Holland, Director, Health Promotion and Public Affairs.

Background: The Heart and Stroke Foundation is launching a new CPR awareness campaign with the goal to save more lives, by increasing the number of people trained in CPR across Ontario. The culmination of the campaign will be a Guinness World Records® attempt (to beat Singapore) for the largest number of people trained in CPR all at once. This will take place on October 25 at Canada's Wonderland during Halloween Haunt. Tickets are $14.99 and can be purchased through www.theundeading.ca. This is a 60 per cent discount from the regular price. Following the world record attempt, guests will have access to the park rides until midnight.

SOURCE: Heart and Stroke Foundation

Media Contacts:
Teresa Roncon cell: 416-937-5357
[email protected]