Media Advisory - Dr. Mark Lovell, international concussion expert, founding director of the University of Pittsburgh Medical Center Sports Medicine Concussion Program and founder of ImPACT Applications Inc., developer of the ImPACT Test, will make a formal announcement to the press.

TORONTO, Royal Woodbine Golf Club, Sept. 13, 2013 /CNW/ -

Who
Keith Primeau and Kerry Goulet of stopconcussions will be on-hand to introduce Dr. Lovell of ImPACT, who will be announcing a promising new initiative in Ontario between ImPACT Applications Inc. and Shift Concussion Management. After Dr. Lovell's announcement, Scott Haller, president of Shift Concussion Management will say a few words. Both he and Dr. Lovell will field questions from the press.

Also
Ron Ellis, Wayne Primeau, Dan Daoust, Cam Stewart, David Nemirovsky, Dennis Maruk and Pat Graham will be participating in the stopconcussions' golf tournament and may also attend the press conference. 

What
Here is a link to ImPACT's recent press release naming Shift Concussion Management, Inc. an "ImPACT Centre of Excellence" and designating Shift's Guelph Ontario location as a centre for education and the diagnosis and management of concussions in the province.

http://www.prweb.com/releases/2013_ImPACT/08_Shift_Concussion/prweb11029674.htm

Kerry Goulet, a co-founder of stopconcussions, who still suffers from the residual effects of brain injuries acquired while playing pro-hockey says, "This new development has the potential to significantly change the way the Canadian Sports industry manages head injuries. In our estimation, Shift Concussion Management is one of the most advanced management systems in Canada and ImPACT is one of the best cognitive tests on the market."

Where
The announcement will be made at the stopconcussions' annual golf tournament

The Royal Woodbine Golf Club
195 Galaxy Blvd, Toronto, ON

When
The Press Conference is scheduled for: Sept 17^th, 2013 at 11:00 AM.
There will be photo opportunities.

SOURCE: Shift Concussion Management Inc.

MEDIA CONTACTS:
stopconcussions.com
Toni Mill
P: 416 453 0739
E:[email protected]
www.stopconcussions.com

Shift Concussion Management
Scott Haller
P: 905-537-3002
E: [email protected]

Kailin Walter
P: 855-223-1002
E:[email protected]
www.shiftconcussion.ca