Media advisory - Driven to Quit Challenge winners to be announced

TORONTO, April 20, 2012 /CNW/ - Winners of the 2012 Driven to Quit Challenge, which saw a record-breaking 37,000 Ontarians participate this year, will come from all regions of Ontario to be rewarded for quitting tobacco use. More than $25,000 in vacation and cash prizes will be handed out. The grand prize winner will be awarded a brand new car, which will be unveiled at the event.

WHAT?	2012 Driven to Quit Challenge official prize presentation and photo opportunity
WHO?	Canadian Cancer Society, Ontario Division
WHERE?	Hyatt Regency Hotel 370 King ST W Toronto, Ontario King I Ballroom
WHEN?	Monday, April 23, 2012
	9:30 a.m. Continental breakfast 10:00 a.m. Event commences 11:00 a.m. Individual interviews and photo opportunities

Speakers:
Martin Kabat, CEO, Canadian Cancer Society, Ontario Division

Phil McNeely, Parliamentary Assistant to the Minister of Health and Long-Term Care

Shelley Kohut, Director, Public Relations and Communications, McNeil Consumer Healthcare

Photo Opportunity:
The grand prize vehicle will be on site and Challenge winners will be in attendance.

About The Driven to Quit Challenge
In its seventh year, The Driven to Quit Challenge is a health promotion campaign that encourages Ontario tobacco users to make a quit attempt with the support of a "buddy" for their chance to win. Since 2006, The Driven to Quit Challenge has inspired more than 202,000 registrants to make a quit attempt. For more information, visit driventoquit.ca.

About the Canadian Cancer Society, Ontario Division
The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For more information about The Driven to Quit Challenge and to speak with a Canadian Cancer Society spokesperson, please contact:

Dane Gergovich
Media Profile
416-342-1816
dane[email protected]