Media advisory - Eight in ten breast cancers affect women who are aged 50 and above - So far, more than 600,000 Quebec women have enrolled in the Quebec Breast Cancer Screening Program (PQDCS)

MONTREAL, Nov. 20, 2014

• A mammogram is the most reliable way to detect breast cancer in its early stages.
• Breast cancer survival climbs to almost 100% when tumors are detected at the onset of the disease.
• Unfortunately, less than 1 in 2 Montreal women (48.1%) were enrolled in the PQDCS in 2013, one of the lowest enrolment rates of the province.

WHAT:	Launch of the Canadian Cancer Society (CCS)'s Thingamaboob campaign with experts in the field, and women enrolled in the PQDCS
WHEN:	Saturday, November 22, 2014
	10:30 a.m.
WHERE:	Clinique de radiologie VARAD, a designated PQDCS screening centre
	4 Complexe Desjardins, Level 4 (elevator at the corner of Jeanne-Mance and Ste-Catherine)
	Montréal
WHO:	In attendance:
	Dr. Benoit Aubin and Dr. Renée Déry, radiologists who will explain the benefits of getting a mammogram and the monitoring that is done An equipment demonstration may be performed. A woman can get a mammogram to show the resulting images Claire Robillard, a woman enrolled in the PQDCS who was diagnosed with breast cancer during a screening mammogram Maysoun Faouri, participant of the "Je suis invitée. Et toi?" project, a Montreal public health initiative created to reach women from various cultural communities and give them information on the PQDCS Dominique Claveau, Program Manager, Cancer Prevention, CCS – Quebec Division

The Thingamaboob is an original and effective educational tool created by the CCS to promote mammograms. To date, more than 100,000 Thingamaboobs have been sold. For further information, visit thingamaboob.ca.

SOURCE: Canadian Cancer Society, Quebec Division

André Beaulieu, Spokesperson and Senior Advisor, Public Relations, Canadian Cancer Society - Quebec Division, 514 393-3444, [email protected]