Media Advisory - Ever wondered how a vehicle is born?

Chief Designer of Hyundai's European design studio to tell the story of how a vehicle comes to life at Montreal Auto Show

MARKHAM, ON, Jan. 8 /CNW/ - Ever wondered how a vehicle is born? Who decides on its new features? How is the "look" created and who brings that look to life? How do you know if the design concept is compatible with the necessities of fitting in the engine and transmission?

Internationally renowned design expert Thomas Burkle , Chief Designer, Hyundai Design Center Europe (HDCE), will attend the Montreal Auto Show to discuss how his studio conceived and fashioned the all-new 2010 Tucson - the first-ever Hyundai vehicle to sport the company's new Fluidic Design concept.

Mr. Burkle will be available to media to illustrate the Fluidic Design philosophy and how this design concept came to life for the Tucson . As head of design at HDCE in Russelsheim, Germany , he offers a fascinating perspective on the genesis of a new vehicle.

    
    WHO:      Thomas Burkle, Chief Designer, Hyundai Design Center Europe

    WHEN:     Wednesday, January 13 and Thursday, January 14, 2010

    WHAT:     Visual illustration, sketches and description of Fluidic Design
              conception of a new vehicle
    

Hyundai Auto Canada , established in 1983 and headquartered in Markham Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout Canada by Hyundai Auto Canada and are sold and serviced through more than 180 dealerships nationwide.

For further information: For interviews or additional information, please contact: Rick Byun, Narrative Advocacy Media, Office: [phone], Email: [email protected]; Barb Pitblado, Manager, Public Relations, Hyundai Auto Canada Corp., Office: [phone], Cell: [phone], Email: [email protected], www.hyundainews.ca