Media advisory - Groupe Aeroplan CEO to Present at Bank of America Merrill
Lynch Investment Conference

MONTREAL, Sept. 2 /CNW Telbec/ - Rupert Duchesne, President and Chief Executive Officer, Groupe Aeroplan Inc., will present at the Bank of America Merrill Lynch Investment Conference in San Francisco on Monday, September 13, 2010. The presentation will begin at 10:15 a.m. PT (1:15 p.m. ET) and will be broadcast live over the Internet at the following address: https://www.veracast.com/webcasts/bas/investment2010/id61586000.cfm or through the Company's website at http://www.groupeaeroplan.com/pages/invEvents.php. A replay of the audio webcast will be available one hour after the conclusion of the live event and remain available until Friday, October 1, 2010.

About Groupe Aeroplan Inc.

Groupe Aeroplan Inc. is a global leader in loyalty management. Groupe Aeroplan owns Aeroplan, Canada's premier loyalty program, Carlson Marketing, an international loyalty marketing services, engagement and events provider headquartered in the US, as well as Nectar, the United Kingdom's leading coalition loyalty program. In the Gulf Region, Groupe Aeroplan owns 60 per cent of Rewards Management Middle East, the operator of Air Miles programs in the United Arab Emirates, Qatar and Bahrain. Groupe Aeroplan also operates LMG Insight & Communication, a customer-driven insight and data analytics business offering international services to retailers and their suppliers, and it has a majority 75% ownership position in Nectar Italia, the first independent loyalty coalition progam uniting leading retailers in Italy.

For more information about Groupe Aeroplan, please visit www.groupeaeroplan.com.

For further information: Media: Michèle Meier, 514-205-7028, [email protected]; JoAnne Hayes, 416-352-3706, [email protected]; Investor Relations: Trish Moran, 416-352-3728, [email protected]