Media Advisory - Groupe Aeroplan to Host Conference Call to Discuss Minority
Investment in AeroMexico's Frequent Flyer Program

MONTREAL, April 26 /CNW Telbec/ - Groupe Aeroplan Inc. (TSX: AER) will hold a conference call today, Monday April 26, 2010 to discuss its minority investment in AeroMexico's Frequent Flyer Program. Rupert Duchesne, President and Chief Executive Officer, and David Adams, Executive Vice President and Chief Financial Officer will be available to address analysts' questions. Media and interested participants may access this call on a listen-only basis. Details are as follows:

    
    Date:        Monday, April 26, 2010

    Time:        11:00 a.m. ET

    Webcast:     A live audio webcast will be available at:
    

English - http://www.newswire.ca/en/webcast/viewEvent.cgi?eventID=3047660

French - http://www.cnw.ca/fr/webcast/viewEvent.cgi?eventID=3047660

    
    Audio Conference Call: Investors and Analysts can call 1-888-231-8191
                           or 647-427-7450.

    Replay: An archived video webcast will be available at
            www.groupeaeroplan.com/pages/invEvents.php following the original
            broadcast.

    Slides: A slide presentation intended for simultaneous viewing with the
            webcast and conference call will be available at
            www.groupeaeroplan.com/pages/invEvents.php.
    

About Groupe Aeroplan Inc.

Groupe Aeroplan Inc. is the global leader in loyalty management. Groupe Aeroplan owns Aeroplan, Canada's premier coalition loyalty program, Carlson Marketing, an international loyalty marketing services, engagement and events provider headquartered in the U.S., as well as Nectar, the United Kingdom's leading coalition loyalty program. In the Gulf Region, Groupe Aeroplan holds a 60% interest in the Air Miles Middle East programs in the United Arab Emirates, Qatar and Bahrain. Groupe Aeroplan also operates LMG Insight & Communication, a customer-driven insight and data analytics business offering international services to retailers and their suppliers, and it has a majority 75% ownership position in Nectar Italia, the first independent loyalty coalition program uniting leading retailers in Italy.

For more information about Groupe Aeroplan, please visit www.groupeaeroplan.com.

For further information: Media: Michèle Meier, [phone], [email protected]; JoAnne Hayes, [phone], [email protected]; Investor Relations: Trish Moran, [phone], [email protected]