Media Advisory - IKEA Ottawa Unveils New Localized Living Room Solution

BURLINGTON, ON, Feb. 24, 2016 /CNW/ - As part of a global test pilot, the IKEA Ottawa store has been selected as one of only four IKEA stores globally, and the only store in North America to participate in this program which models in-store IKEA living rooms after inspiration from the local community. People consider the living room the most important room in their home. It's a room that tells you who you are, or more importantly who you want to be. IKEA Ottawa has taken a bold step in how our Living Rooms are presented to our customers, offering inspiration for the many people furthering our ambition to become the leader in life at home.

Who:	Per Sjögren, Swedish Ambassador
	Isabelle Auclair, IKEA Ottawa Store Manager
Where:	IKEA Ottawa, Pinecrest Shopping Centre 2685 Iris St. Ottawa, Ontario
When:	Wednesday, February 24, 2016 10:00 a.m. - 12:00 p.m.
What:	Photo and video opportunities of the IKEA Ottawa Living Room Refresh

The IKEA Ottawa Living Room solutions have been mirrored from local Ottawa neighbourhoods, truly reflecting the Ottawa marketplace. The solutions will not only offer customers design inspiration, but relatable living room solutions. Customers who attend during the event time noted above will have the opportunity to win one of six prizes, including their own living room solution (maximum value $1000), a gift basket valued at $100, a $50 gift card and two $25 gift cards. The Swedish Ambassador will draw the prizes. There is no purchase necessary to enter the draws, however customers must be present to claim their prize and a correct answer to the skill testing question will be required.

ABOUT IKEA CANADA

IKEA is a leading home furnishing retailer with 375 stores in more than 50 countries worldwide, which are visited by 884 million people every year. IKEA Canada has 12 stores, with recently announced plans to open a 13^th store in Halifax, Nova Scotia in late 2017, an eCommerce virtual store, Pick-Up and Order Points in Quebec City, Quebec and London, Whitby and St.Catharines, Ontario with two additional Pick-Up and Order Points opening spring 2016. Last year, IKEA Canada welcomed 25 million visitors to its stores and 75 million visitors to its stores and 75 million visitors to the IKEA.ca website. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.

SOURCE IKEA Canada

Stephanie Kerr, Corporate Press Officer, [email protected], 905-637-9440 x6378