Media Advisory - ING DIRECT is having a SAVINGS SALE

TORONTO, April 1, 2013 /CNW/ - To help spark Canadians to start saving again, ING DIRECT today announced a 3-month long Savings Sale. Putting money away has gone by the wayside in recent years for many Canadians. ING DIRECT's own research revealed more than half of Canadians (52%) don't put away money into a savings account each month, and out of those who do, 32% aren't confident that they're saving enough. ING DIRECT wants Canadians to know it's time to save again.

What:  ING DIRECT Savings Sale - ING DIRECT is offering 2.5% interest rate on all new deposits into an Investment Savings Account, Tax-Free Savings Account (TFSA) or RSP Investment Savings Account.

When: April 1 - June 30, 2013

Who: Everyone! New and existing ING DIRECT clients.

How: Visit www.ingdirect.ca/sale for details.

About the Survey

On February 26, 2013, an online survey was conducted among a sample of 1,506 Canadian adults who are Angus Reid Forum panel members. The margin of error — which measures sampling variability — is +/- 2.5%, 19 times out of 20. The sample was balanced by age, gender and region according to the most recent census data. Discrepancies in or between totals are due to rounding.

About ING DIRECT

ING Bank of Canada, operating under the trade name of ING DIRECT, is a wholly owned subsidiary of Scotiabank.  ING DIRECT is Canada's leading direct bank with over 1.8 million Clients and close to $40 billion in total assets. ING DIRECT is a bright way forward in everyday banking for Canadians, offering value added, simple products such as high interest savings accounts, including TFSAs, GICs and RSPs with no fees or service charges, low rates on mortgages and a no-fee, daily chequing account that actually pays interest. Low cost, index based mutual funds are sold through ING DIRECT Funds Limited. ING DIRECT has been operating in Canada since 1997, and has paid more than $5 billion in interest to Clients. ING DIRECT is open for banking 24 hours a day, 7 days a week, at ingdirect.ca, on mobile devices at m.ingdirect.ca or by calling 1-800 ING DIRECT (1-800-464-3473).

ING Bank of Canada and its subsidiaries have been acquired by The Bank of Nova Scotia and are no longer affiliated with ING Groep N.V. The trademarks ING, ING DIRECT, ING Lion, the ING Lion logo and any derivation, variation, translation or adaptation thereof are trademarks of ING Groep N.V. and are used under license.

SOURCE: ING DIRECT

MEDIA CONTACTS:  

Jessica Bianchi
ING DIRECT
[email protected] 
416-497-5157 ext 4453

Buket Oktem
ING DIRECT
[email protected]
647-259-5893