MEDIA ADVISORY - International Corporate Communications Dynamo, Annette
Martell, to Show Why Good Business Communications Matters and How to Measure
its Success

TORONTO, Sept. 27 /CNW/ - Internationally-known and accomplished corporate communications leader, Annette Martell, ABC, MC, is set to address an eager crowd of Toronto's senior communications professionals on the subject of measuring the value and effectiveness of communications in today's businesses.

Martell will speak at an upcoming breakfast seminar, The Shifting Sands of Measuring Communications, which will explore questions like 'What results do CEOs expect from communicators?' and 'How can you best position your communications budget to be approved, or even increased next year?'. In uncertain economic times, the ability to properly measure and gauge the success of communications efforts is more important than ever, as communications professionals strive to demonstrate how they advance business. 

In this exclusive session, communicators will learn how measurement is changing and why they need to keep up.  The seminar also includes groundbreaking new research and tips on how business communicators can position themselves as leaders in their organizations and demonstrate how their work is critical to an organization's success.

WHAT:	IABC/Toronto Breakfast Seminar - The Shifting Sands of Measuring Communications
	SPEAKER: Annette Martell, ABC, MC.
WHEN:	Wednesday, September 29, 2010. 8:00 AM to 10:00 AM.
	(Light breakfast refreshments will be provided.)
WHERE:	Marriott Downtown Toronto Eaton Centre, Room York A and B, 525 Bay Street, Toronto
	(south of Bay and Dundas)

FOR MORE EVENT INFORMATION AND TO REGISTER:
http://toronto.iabc.com/iabc-events/2010/07/26/the-shifting-sands-of-measuring-communications-breakfast-seminar/

About the Speaker:
Martell is IABC's newest Fellow and a former IABC world chair. She is internationally recognized for her senior leadership, employee engagement, change communication strategies, executive counsel and strategic communication planning. Her career features more than 15 years in the financial services sector where she was charged with establishing and/or revitalizing the corporate communication function. As an Associate with the communication consulting practice of the international consulting firm of Mercer she worked with clients in banking, real estate and manufacturing. She has more than 20 years of communication experience from a variety of international and national communication management positions.

This event is sponsored by CNW Group.
www.newswire.ca

About IABC/Toronto
With approximately 1,650 members, IABC/Toronto is the largest IABC chapter in the world. The organization provides these members with multidisciplinary resources and a global network of more than 15,000 communicators, in 70 countries, working in diverse industries and disciplines to identify, share and apply the world's most effective communications practices.
Website http://toronto.iabc.com

For further information:

MEDIA CONTACT: 
Christine Andrew, VP Marketing Communications, IABC/Toronto
[email protected]