Media Advisory - Kids at risk of severe allergies to attend soccer clinic hosted by Montreal Impact and Allerject™ - Sunday, June 29

MONTREAL, June 27, 2014 /CNW Telbec/ - This Sunday, kids with life-threatening allergies will be getting lessons in 'the beautiful game' when they attend a soccer clinic hosted by the Montreal Impact and Allerject™.

More than 75 youngsters will be taking to the field to help raise awareness of severe allergies.

The event marks the official kickoff of a new partnership. The Montreal Impact and Allerject™, the 'talking' epinephrine auto-injector available from Sanofi Canada, are teaming up to increase public understanding of anaphylaxis.

Media are welcome. And if you'd like to get in on the action, bring your running shoes! 

WHEN:	Sunday, June 29, 2014 Arrive at Noon, Event Starts at 12:30 p.m.
WHERE:	Synthetic field at Stade Saputo 4750 Sherbrooke St. East Montreal

"With the prevalence of food allergies, especially among kids today, it's important that we all know how to assist someone experiencing a severe allergic reaction," explains Daniel Lapointe, General Director of l'Association québécoise des allergies alimentaires (AQAA), who will be participating in the event.

Also present, and available for interviews, will be Richard Legendre, Executive Vice President of the Montreal Impact, and Marie-Josée Larochelle of Sanofi Canada.

For more information on Allerject™, please visit allerject.ca.

SOURCE: Sanofi Canada

Lamia Charlebois, 514-279-4601, [email protected]