Media Advisory - Looking to dress up your driveway? Maybe it's time for an
automotive make-over

Hyundai Chief Designer offers vehicular fashion consultations to kick off Toronto auto show

MARKHAM, ON, Feb. 8 /CNW/ - You consult an interior designer for advice on home décor. You seek the services of an image consultant for your wardrobe. Why not sit down with the chief designer from one of the world's largest car companies for a consultation on how to dress up your driveway?

Just in time for the Canadian International Auto Show, the Chief Designer of Hyundai's world-renowned Design Center in California will speak to the hottest new looks in car design. Do you like sleek and sexy? Or is classical refinement more to your tastes? Phillip Zak is available to discuss how vehicle design concepts come to life, as well as the design journey of Hyundai's new Fluidic Sculpture philosophy. This new look is integrated in the all-new 2011 Sonata, which will be unveiled in Toronto on Thursday, February 11 .

It's been a long road for Hyundai since its initial Pony days. Today, with an award-winning line-up of quality vehicles offered at undeniably affordable prices, consumers and industry critics alike have come to respect the Hyundai brand. Hyundai continues to shake up the Canadian automotive landscape, selling over 100,000 vehicles in Canada last year...thanks in large part to its appealing design direction. Give us a call to learn more.

    
    WHO:   Phillip Zak, Chief Designer, Hyundai Design U.S. (Irvine,
           California)

    WHEN:  Wednesday, February 10 and Thursday, February 11, 2010

    WHAT:  The design process and the journey to Hyundai's Fluidic Sculpture;
           illustrations of Fluidic Sculpture conception and the all-new
           2011 Sonata
    

For further information: For interviews or additional information, please contact: Rick Byun, Narrative Advocacy Media, Office: [phone], Email: [email protected]; Barb Pitblado, Manager, Public Relations, Hyundai Auto Canada Corp., Office: [phone], Cell: [phone], Email: [email protected]; www.hyundainews.ca