Media Advisory - Money Mart launches Easter Seals' Send a Kid to Camp Campaign

TORONTO, Aug. 16, 2013 /CNW/ - Easter Seals Canada and Money Mart are working together on a 2-month Summer Campaign specifically aimed at raising funds to Send Kids to Camp.

Launched on July 15, 2013, the company's 475+ stores and more than 2,000 staff across Canada are part of this inspiring initiative to provide life changing camp experiences to kids living with physical and/or intellectual disabilities. With a goal of $100,000, to date we have raised $42,000.

For the duration of this campaign that wraps up on September 13^th, every Money Mart store will help raise funds and bring awareness in support of people with disabilities.  Money Mart customers are being asked to support Easter Seals by making donations as a top-up.  100% of the funds raised during the campaign will go directly to support Easter Seals.

"Money Mart is a prominent retail partner of Easter Seals Canada, providing essential funding for our camp programs across the country. Celebrating 10 years as a major sponsor, Money Mart has raised more than $2.3 million, providing one-of-a-kind camp experiences for thousands of children with disabilities across Canada. We are honoured to partner with a philanthropic company that works hard each year to raise funds for our programs, raise profile for our cause and helps all Canadian kids with disabilities reach their full potential," said Max Beck, Chief Executive Officer for Easter Seals Canada.

"Coming together as a community to send kids to camp where they can learn self-confidence and do things their way is an integral part of growth for a child with a physical disability.  Money Mart is proud to partner with Easter Seals on this truly amazing and inspiring summer camp experience. Since first becoming involved with Easter Seals in 2002, Money Mart has supported various initiatives including the 24 hour relay and Paper Eggs campaign. We encourage our customers to help Send Kids to Camp by making a donation the next time they visit one of our stores," said Ian White, Money Mart Vice President National Operations.

ABOUT MONEY MART www.moneymart.ca
MONEY MART® is a leading financial services company that provides immediate access to cash and financial services.  MONEY MART® employs more than 2,000 Canadians, has more than 475 branches from coast to coast and the head office is located in Victoria, British Columbia. MONEY MART® is owned by DFC Global Corp., which owns and operates the largest international network of retail financial services stores, with approximately 1,500 locations around the globe.

ABOUT EASTER SEALS™ www.easterseals.ca
Easter Seals™ is dedicated to fully enhancing the quality of life, self-esteem and self-determination of Canadians with disabilities. More than 146,000 Canadians and their families annually access programs and services provided by Easter Seals™ organizations across Canada, the best known of which are Easter Seals™ camp programs. Other services include active living opportunities and the provision of specialized equipment such as mobility aids, assistive technology, adaptive computers, augmentative communication devices and adaptations to homes and vehicles for wheelchair accessibility. Easter Seals™ works to ensure that everyone with a disability has access to the equipment, services and recreational opportunities they need to enjoy a high quality of life.

SOURCE: Easter Seals Canada

Lisa McKeen, 416-932-8382 x 226
[email protected]

Daniel Naraine, [phone]
[email protected]