Media advisory - New Ontario report expected to signal new vision for tender
fruit, apple and fresh grape industries

VINELAND, ON, March 29 /CNW/ - Len Troup, Chair, Ontario Tender Fruit Producers' Marketing Board, Brian Gilroy, Chair, Ontario Apple Growers, Larry Hipple, Chair, Ontario Fresh Grape Growers, and Donald Ziraldo, Chair, Vineland Research and Innovation Centre welcome release of a new report today.

"This report signals a fresh vision for Ontario's fruit farmers and calls on all members of the horticulture value chain to work together in taking advantage of increasing consumer consumption of fruit," said Len Troup.

"We know there are real and substantiated growth opportunities for Ontario horticulture. At Vineland Research and Innovation Centre we are pleased to be a part of the process and the solutions," said Donald Ziraldo.

The report: The Fifteen Year Comprehensive Strategic Plan for the Ontario Apple, Tender Fruit and Fresh Grape Industry, will be released at the Ontario Tender Fruit Producers' Marketing Board Niagara District Annual Meeting.

    
    MEDIA AVAILABILITY

    Wednesday, March 31, 2010 5:30 PM
    Hernder Estates
    1607 8th Avenue,
    St. Catharines, Ontario,
    Canada L2R 6P7
    

About Vineland Research and Innovation Centre

Vineland Research and Innovation Centre is an independent, not-for-profit organization that was created to be a world-class centre for horticultural science and innovation needs, Vineland's research priorities and outcomes are focused on the growth of the entire horticulture industry.

For further information: and media inquiries contact: Isabel Dopta, Director, Communications and Stakeholder Relations, Vineland Research and Innovation Centre, [phone], Ext. 791, [email protected], www.vinelandresearch.com