Media advisory - On November 28th, Shop The Neighbourhood emphasizes local shopping and small business support across Canada

- Picture and interview opportunity -

TORONTO, Nov. 25, 2015 /CNW Telbec/ - Shop The Neighbourhood, a free initiative of Yellow Pages (TSX: Y), encourages Canadians to support small businesses in their communities by making local purchases and shopping in their neighbourhoods. The initiative also provides participating businesses with free access to digital marketing tools and services to attract customers during the largest shopping period of the year. Canadians are invited to download the YP Shopwise app and benefit from exclusive Shop The Neighbourhood deals and promotions from participating businesses.

Approximately 12,500 businesses and 400 business associations from across the country are participating in the third edition of Shop The Neighbourhood.

WHAT: Several hundred Yellow Pages employees will be joining a selection of participating local business associations in neighbourhoods across Canada to raise awareness of local shopping. In addition to a decorated neighbourhood and festive atmosphere, street teams will be distributing free Shop The Neighbourhood balloons and shopping bags in support of the shops on the neighbourhood mainstreet. Participating businesses will be offering exclusive deals to consumers, accessible via the YP Shopwise app.

WHEN:
Saturday, November 28
11:00 a.m. to 3:00 p.m.

WHERE: Media are invited to the following locations, forming the central point of each neighbourhood activity.

Greater Toronto Area

• Burlington Downtown
  Civic Square, 426 Brant St.
  
  
• The Kingsway
  North West Corner Bloor & Royal York
  
  
• Roncesvalles Village
  South West corner of Wright Ave. and Roncesvalles Ave. (Library Lawn)
  
  
• Yonge Lawrence Village
  3335 Yonge Street (Corner of Yonge and Snowdon Ave.)

Montreal

• Plaza St-Hubert
  6841 St-Hubert St.
  
  
• Boulevard St-Laurent, L'Avenue du Mont-Royal, rue St-Denis
  Parc des Amériques (Rachel E.)
  
  
• Quartier du Canal (Le Sud-Ouest)
  South West corner of Saint-Jacques and Atwater (in front of the Lionel-Groulx metro station on Atwater)
  
  
• Promenade Wellington
  Église Notre-Dame-des-Sept-Douleurs (4155 Wellington St.)

Québec city

• Downtown Québec City – St-Roch
  St-Roch Church (590 Saint-Joseph St.)

Ottawa

• Westboro Village
  Winston Square (between Dairy Queen and the Legion)

Vancouver

• West End
  Northwest Corner of Davie St. and Burrard St.
  
  
• Mount Pleasant
  West Park parking lot (Southeast corner of East Broadway and Main St.)
  
  
• Kitsilano West 4th Ave Business Association
  Middle Sister Boutique (2137 West 4th Ave.)

Calgary

• Kensington
  Plaza Theatre (1133 Kensington Road NW)
  
  
• Marda Loop
  Global Pet Foods (near intersection of 33rd SW and 20^th SW)

Victoria

• Downtown Victoria
  Centennial Square

Edmonton

• Old Strathcona
  Parking lot beside 10329 82 Ave. NW (What's the Scoop)

Halifax

• Downtown Halifax
  Historic Properties (courtyard by the water – 1869 Upper Water St.)

Winnipeg

• Osborne Village
  Bell Tower (East side of Osborne St. at Stradbrook Ave. – closest address 150 Osborne St.)

WHY: Sandwiched between Black Friday and Cyber Monday, two shopping days notorious for driving dollars online or across the border, Shop The Neighbourhood reminds Canadians that small businesses are our economic backbone. They create jobs, funnel funds back into the community, keep decision-making power localized, and generally contribute to building healthy, thriving neighbourhoods. Shopping locally means helping strengthen small businesses and by proxy, the neighbourhoods where Canadians live, work and play.

For more information on the event, visit www.shoptheneighbourhood.ca.

About Yellow Pages
Yellow Pages (TSX: Y) is a Canadian digital media and marketing solutions company that supports neighbourhood economies by helping local businesses reach new customers and foster stronger relationships with existing clients through its various media and products. Yellow Pages holds some of Canada's leading local online search properties including YP.ca^TM, RedFlagDeals.com^TM, Canada411.ca^TM the Comfree/DuProprio network, and YP NextHome, as well as mobile applications YP, YP Shopwise, YP Dine, Comfree, RedFlagDeals, Canada411 and 411.ca, as well as the Yellow Pages^TM print directories. Yellow Pages is also a leader in national digital advertising through Mediative, a division of Yellow Pages devoted to digital marketing and performance media services for national-scale agencies and customers. For more information, visit www.corporate.yp.ca.

 

SOURCE Yellow Pages

Toronto: Connie Burke, 416-809-0766, [email protected]