Media Advisory - Photo/Interview Opportunity - Sears Canada's "Thousand Tonne
E-Waste Challenge"

Sears Hosts an Electronic Waste Take-Back Event at its Yorkdale Store

TORONTO, June 29 /CNW/ - Sears Canada Inc. (TSX: SCC) president and CEO Dene Rogers is extending a challenge to Ontarians to take part in the "Thousand Tonne E-Waste Challenge" with the goal of recycling 1,000 tonnes of electronic waste.

Sears is challenging customers to bring in one old TV and other outdated electronics and to tell their friends and family to drop off old electronics to have them responsibly recycled to reach the goal of recycling 1,000 tonnes of e-waste. Customers who drop off their e-waste items at their local Sears store June 30^th and July 3-4 will receive special coupons for discounts on energy efficient products including SONY BRAVIA®  televisions, rebates on power bars to help reduce the consumption of stand-by power, and have the chance to win the energy efficient SONY Bravia EX700 Series LCD HDTV and Blu Ray and Home Theatre.

Who:	Speaking and available for photos/interviews:

• Dr. James Gray-Donald, Associate Vice-President and Sustainability Leader, Sears Canada
• Carol Hochu, Executive Director of Ontario Electronic Stewardship
• Kathryn Quail, Manager, Channel Development, Ontario Power Authority
• Nick Aubry, Environment Manger, Sony Canada

When:	Wednesday, June 30, 2010, starting at 11:00 a.m.
Where:	Sears Yorkdale Store Parking Lot
	South-west corner Parking Lot between Dufferin St. and South Service Road
	3401 Dufferin Street
	North York, ON M6A 2T9

* Please indicate if transportation is required when you R.S.V.P 

For further information:

Hina Sheikh
Corporate Communications
Sears Canada Inc.
t. 416.941.4423
email: [email protected]