Media Advisory - Prostate Cancer Canada celebrates local hero

Wake Up Call Breakfast shines a spotlight on distinguished individuals in the fight against prostate cancer

EDMONTON, April 9, 2012 /CNW/ - Please join Prostate Cancer Canada in partnership with Campaign for Prostate Health and members of the Edmonton business community as we celebrate a local hero who has made an extraordinary contribution in the fight against prostate cancer through courage, inspiration and dedication.

Irv Kipnes will be honoured on April 10 at the annual Wake Up Call Breakfast where he will share his personal story of battling and overcoming prostate cancer. The Wake Up Call Breakfast is the only Canada-wide business breakfast series dedicated to the fight against prostate cancer. Over the past decade the event has attracted more than 16,000 business professionals and raised nearly $1.9 million for prostate cancer research, awareness, support and advocacy.

Media are encouraged to book an interview opportunity to learn more about our local hero's personal story. Interview opportunities will be available prior or post event with Irv Kipnes and/or Steve Jones, President and CEO of Prostate Cancer Canada.

What:	Wake Up Call Breakfast
Who:	Steve Jones, President and CEO, Prostate Cancer Canada
When:	April 10, 2012
Time:	7 to 8:45 a.m.
Where:	Fairmont Macdonald, 10065 100 Street Northwest Edmonton, AB T5J 0N6

For additional information on the Wake Up Call Breakfast, visit prostatecancer.ca/wakeupcall.

About Prostate Cancer Canada
Prostate Cancer Canada raises funds for the development of programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer.  For more information visit prostatecancer.ca

To schedule an interview or for more information, please contact:
Rebecca von Goetz
Executive Vice-President, Marketing &
Communications
Prostate Cancer Canada
[phone] X 258
[email protected]

Caroline De Silva
Argyle Communications
[phone] X231
[email protected]