Media Advisory - Scotia Capital's Back to School Conference to be Broadcast
on Web

TORONTO, Sept. 20 /CNW/ - Scotia Capital will host its 14th annual Back to School Conference: Focus on the Consumer on Tuesday, September 21, 2010. This year's event provides investors with presentations from leading Canadian retail and consumer-oriented companies as they discuss current and strategic trends and developments. Audio portions of the presentations will be broadcast live on the web beginning at 9:00 a.m.

Scheduled presenters and times* are:

    
    Tuesday, September 21
    ---------------------
    9:00 a.m.   Tim Hortons Inc., Don Schroeder, President and Chief
                Executive Officer (CEO) and Cynthia Devine, Chief Financial
                Officer, (CFO).
    9:30 a.m.   Canadian Tire Corporation Limited, Stephen G Wetmore,
                President and CEO and Mike Arnett, President, Canadian Tire
                Retail
    10:00 a.m.  RONA Inc., Robert Dutton, President and CEO
    10:40 a.m.  Uni-Sélect, Richard Roy, President and CEO
    11:10 a.m.  Empire Company Limited, Paul Sobey, President and CEO and
                Bill McEwan, Sobeys President and CEO
    11:40 a.m.  Shoppers Drug Mart Corporation, Jürgen Schreiber, President
                and CEO
    1:10 p.m.   Zellers, Mark Foote, President and CEO
    1:40 p.m.   Cineplex Galaxy Income Fund, Ellis Jacob, President and CEO
    2:10 p.m.   Loblaw Companies Limited, Allan Leighton, President and
                Deputy Chairman
    2:40 p.m.   Dorel Industries Inc., Martin Schwartz, President and CEO and
                Jeffrey Schwartz, Executive Vice-President (EVP) and (CFO)
    

Listeners may access the conference live via a web audio link at www.scotiacapital.com. The conference will be archived on Scotia Capital's website for three months.

* Agenda is subject to change. See www.scotiacapital.com for most current schedule.

Since 1998, Scotia Capital's industry conferences have been ranked No. 1 in Canada by independent surveys.

Scotia Capital is the wholesale banking arm of the Scotiabank Group, offering a wide variety of corporate and investment banking and capital markets products and services to corporate, government and institutional clients. Scotia Capital provides full-service coverage across North America, and also serves selected niche markets. It has 29 offices and more than 300 relationship managers organized around industry specialties. For more information, please visit www.scotiacapital.com.

Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With close to 70,000 employees, Scotiabank Group and its affiliates serve approximately 14.6 million customers in some 50 countries around the world. Scotiabank offers a diverse range of products and services including personal, commercial, corporate and investment banking. With more than $523 billion in assets (as at July 31, 2010), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.

For further information: Joe Konecny at [phone] or [email protected]