Media Advisory - Sierra Wireless to participate in the Morgan Keegan 2010
Technology Conference

VANCOUVER, Aug. 9 /CNW/ - Sierra Wireless (NASDAQ: SWIR -TSX: SW) today announced the company's upcoming participation in the Morgan Keegan 2010 Technology Conference, to be held August 11-12 at the New York Palace Hotel in New York City. Jason Cohenour, President and CEO of Sierra Wireless, is scheduled to present at 3:55 PM Eastern time on Wednesday, August 11th.

The conference presentation will be available by live audio webcast at the following link: http://www.wsw.com/webcast/mk21/swir/. For those unable to listen live, the webcast will remain available at this link for 90 days following the presentation.

About Sierra Wireless

Sierra Wireless (NASDAQ: SWIR -TSX: SW) is expanding the wireless world with a comprehensive offering of hardware, software, and connected services for mobile lifestyles and machine-to-machine communications. Our customers count on us to help them succeed with early access to new wireless technologies and innovative, reliable, high-performing solutions for a broad range of applications. For more information about Sierra Wireless, visit www.sierrawireless.com.

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For further information: Sharlene Myers, Sierra Wireless, Phone: [phone], [email protected]