Media Advisory - Soccer fans invited to show off their spirit and skills as
CIBC celebrates the world's game

- CIBC Soccer Nation Tour Rolls into Maple and Woodbridge

- Soccer games, giveaways and a chance to win soccer prize packs

TORONTO, July 8 /CNW/ - CIBC, proud broadcast sponsor of the 2010 FIFA World Cup(TM), invites soccer fans of all ages to take part in CIBC's national tour celebrating soccer in Canada. Look for the CIBC Soccer Nation Tour this Friday at the CIBC Dufferin & Major Mackenzie Banking Centre from 10:00 a.m. until noon and at the CIBC Piazza Del Sole Banking Centre from 2:00 p.m. until 4:00 p.m.

"As proud broadcast sponsor of the 2010 FIFA World Cup(TM), the CIBC Soccer Nation tour brings the spirit of the World Cup to Maple and Woodbridge," says Larry Tomei, Senior Vice-President, CIBC Retail Markets. "More Canadians play soccer than any other sport and the FIFA World Cup(TM) draws out the pride and passion of millions of Canadians from every background."

Come test your skills and learn new tricks at a variety of fun drills and interactive games like CIBC Soccer Hero. Get in on the 2010 FIFA World Cup(TM) action with a framed photo taken against a stadium back-drop. There will also be giveaways and a chance to win soccer prize packs.

The 2010 FIFA World Cup(TM), hosted in South Africa from June 11 to July 11 is one of the largest global sporting events ever. Heading into the final weekend, the four week, 64 game tournament is expected to draw a cumulative television audience of 30 billion worldwide. Soccer fans in Canada can watch all the action on CBC and on the CIBC Post-Game Show.

    
    WHO:         Soccer fans of all ages
                 The CIBC Soccer Nation

    WHAT:        Test out your soccer skills, learn some new tricks and show
                 support for your favourite teams
                 Enter to win a 32" LCD TV
                 Enter a draw to win a soccer prize pack
                 Giveaways, including tattoos, soccer balls & thunder-sticks
                 Free BBQ & Ice Cream

    ACTIVITIES:  Play CIBC Soccer Hero to win a soccer ball
                 Participate in the CIBC Music Challenge
                 Have a framed photo taken against a stadium back-drop
                 Experience CIBC's Mobile Banking App for iPhone
                 Schedule a CIBC Financial HealthCheck with a CIBC financial
                 advisor

    WHERE/       On Friday, July 9 the CIBC Soccer Nation will be at the:
    WHEN:        -  CIBC Dufferin & Major Mackenzie Banking Centre (9950
                    Dufferin St.) in Maple from 10:00 a.m. - noon;
                 -  CIBC Piazza Del Sole Banking Centre (7850 Weston Rd) in
                    Woodbridge from 2:00 - 4:00 p.m.
    

*Please note that as this is a mobile tour, times may be subject to unforeseen changes. Please contact Kevin Dove (below) to confirm timing in advance of your arrival.

For further information: Media contact: Kevin Dove, Senior Director, External Communications and Media Relations, 416-980-8835 or [email protected]