MEDIA ADVISORY - Stella Artois Draught Masters From Across Canada to go
Head-to-Head for National Title

TORONTO, Sept. 23 /CNW/ - Thousands of Draught Master hopefuls have participated in the quest for the perfect pour, and on September 24, it all comes down to the top 16 finalists as they put their skills to the test in the tenth- annual Stella Artois National Draught Master Competition. 

Join us on September 24 at 99 Sudbury in Toronto at 9 p.m. to witness the best beer pouring pros this country has to offer compete in bracket-style pour-offs for the chance to be crowned the 2010 National Stella Artois Draught Master.  From there, the national champ will have the opportunity to represent Canada on the world stage and compete in the Stella Artois World Draught Master Competition in London, England on October 28.

Stella Artois has been holding Draught Master qualifying events and regional-level competitions coast-to-coast to determine the top pint-pouring pros in Vancouver, Edmonton, Toronto, Ottawa, Montreal, Quebec City and Halifax.  Representing not only their country, but their hometown, these finalists are leaving everything on the competition floor. The national quest is coming to an end -you don't want to miss this! 

What:    Stella Artois National Draught Master Competition                                                            

•   Finalists from across Canada going head-to-head in bracket-style pour-offs
•   Learn the Stella Artois Nine-Step Pouring Ritual and compete against other beer fans
•   Stella Artois Brand Ambassadors, music and much more!

When:    Friday, September 24, 2010
              9 p.m.

Where:   99 Sudbury St
              Toronto, ON

Photo Ops: 

•   Draught Master Finalist's competing head-to-head bracket style from 10:30 - 11:30 p.m.
•   National Winner crowned at approximately 11:30 p.m.

Interview Ops:

•   Winner of the 2010 Stella Artois Canadian Draught Master Competition
•   Joe Oppedisano, 2009 Canadian Draught Master, first runner up in the World Draught Master Competition
•   Avril Maxwell, 2009 World Draught Master (New Zealand)
•   Anthony Rose, judge and Drake Hotel Head Chef
•   John Robinson, Brand Manager, Stella Artois Canada
•   Stella Artois Brand Ambassadors

For further information:

Noor Marzook / Braden Rosner
[email protected] / [email protected]
(O) 416.849.8914 / 416.849.1765
(C) 647.261.8876/647.982.8549