Media Advisory - Sun Life Financial Canada President, Kevin Dougherty, to
speak at the CIBC 9th Annual Eastern Institutional Investor Conference

TORONTO, Sept. 20 /CNW/ - Kevin Dougherty will provide an overview of Sun Life's Canadian operations during the CIBC 9th Annual Eastern Institutional Investor Conference held in Montreal, Quebec.

    
    Date:        Thursday, September 23, 2010
    Time:        10:35 a.m. ET
    Hosted by:   CIBC
    Location:    Le Westin Montréal
    

To listen to the seminar via live audio webcast and to view the presentation slides, please visit http://www.sunlife.com/InvestorconferenceCIBC2010. The webcast and presentation slides will be archived on Sun Life's website following the event.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of June 30, 2010, the Sun Life Financial group of companies had total assets under management of $434 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Note to Editors: All figures in Canadian dollars.

For further information: Media Relations Contact: Frank Switzer, Vice-President, Corporate Communications, Tel: [phone], [email protected]; Investor Relations Contact: Phil Malek, Vice-President, Investor Relations, Tel: [phone], [email protected]