Media Advisory - Sun Life Financial Chief Operating Officer, Dean Connor, to
speak at 2010 National Bank Financial Canadian Financial Services Conference

TORONTO, March 26 /CNW/ - Dean Connor, Chief Operating Officer, Sun Life Financial, will provide an overview of the Company's solid growth opportunities during the eighth annual National Bank Financial Canadian Financial Services Conference. He will be speaking from Centre Mont-Royal in Montreal.

    
    Date:        March 30, 2010

    Time:        2:30 p.m. ET

    Location:    Centre Mont-Royal, Montreal

    Host:        National Bank Financial
    

To listen to the speech via live audio webcast and to view the presentation slides, please visit www.sunlife.com/NBFConference. The webcast and presentation slides will be archived on Sun Life's website following the event.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of December 31, 2009, the Sun Life Financial group of companies had total assets under management of $433 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Note to Editors: All figures in Canadian dollars.

For further information: Media Relations Contact: Frank Switzer, Vice-President, Corporate Communications, Tel: [phone], [email protected]; Investor Relations Contact: Phil Malek, Vice-President, Investor Relations, Tel: [phone], [email protected]