Media Advisory - Sun Life Financial President, Jon Boscia, to speak at the
AIFA 2010 Conference

TORONTO, Feb. 25 /CNW/ - Jon Boscia, President, Sun Life Financial, will provide an overview of the Company's operations during the 35th annual conference of the Association of Insurance and Financial Analysts (AIFA) at the Naples Grande Resort in Naples, Florida.

Mr. Boscia will examine how Sun Life is leveraging its global strengths in its key markets. He will also focus on the Company's strong growth opportunities in Canada, the U.S. and Asia.

    
    Date:      March 1, 2010

    Time:      1 p.m. EST

    Location:  Naples Grande Resort, Naples, Florida

    Hosted by: Association of Insurance and Financial Analysts (AIFA)
    

To listen to the speech via live audio webcast and to view the presentation slides, please visit www.sunlife.com/AIFAConference2010. The webcast and presentation slides will be archived on Sun Life's website following the event.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of December 31, 2009, the Sun Life Financial group of companies had total assets under management of $433 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

For further information: Media Relations Contact: Frank Switzer, Vice-President, Corporate Communications, Tel: [phone], [email protected]; Investor Relations Contact: Phil Malek, Vice-President, Investor Relations, Tel: [phone], [email protected]