MEDIA ADVISORY - Survivors-Celebrities Game will highlight importance of
early detection at inaugural Scotiabank Stick-It to Prostate Cancer charity
ball hockey tournament

CALGARY, Sept. 30 /CNW/ - A host of high profile Calgarians - including philanthropist and prostate cancer survivor W. Brett Wilson, the event's Honorary Chair - will play alongside survivors in a feature match-up to celebrate the courage of all men and their families fighting the disease at the first-ever Scotiabank Stick-It to Prostate Cancer ball hockey tournament on Sunday, October 3, 2010.

    
    WHO:

        -  Honorary Chair and prostate cancer survivor W. Brett Wilson
        -  Former NHL pro and Calgary Flame Sheldon Kennedy
        -  Olympians and Canadian national luge team members Jeff Christie &
           Sam Edney
        -  Olympian Carla McLeod, who won gold as part of the 2010 Canadian
           national women's hockey team
        -  Paralympian amputee sprint champion Earle Connor
        -  Calgary Roughneck Jeff Shattler
        -  Kelly Bechard, who was part of the first Canadian women's hockey
           team to win Olympic gold
        -  Airdrie Mayor Linda Bruce
        -  Local prostate cancer survivors including 58-year-old John Beal
           and 44-year-old Patrice Genier
        -  Steve Jones, President and CEO, Prostate Cancer Canada
        -  Don Hardy, Director Regional Banking, Prairies, Scotiabank
        -  Hundreds of men, women, youth and kids participating and
           fundraising on 40+ teams
        -  Calgary Stampeders' Outriders cheerleaders

    WHERE: CrossIron Mills - 261055 CrossIron Blvd., Rocky View, AB
           Northeast corner of the mall across from Toys 'R' Us

    WHEN:  Sunday, October 3, 2010
           9:00 a.m. -    Games get underway
           12:00 p.m. -   Survivors' Game including ceremonial ball drop
           1:15 p.m. -    Calgary Stampeders' offensive lineman and long
                          snapper (and long time hockey aficionado!) - will
                          play with the top fundraising team
           3:15 p.m.      Awards presentation prior to Elite Play-Off Game

    WHY:   Scotiabank Stick-It to Prostate Cancer is a one-of-a-kind ball
           hockey tournament raising awareness and funds for prostate cancer,
           the number one cancer threat to Canadian men. In his lifetime, 1
           in 6 men will be diagnosed with the disease and it is a far
           greater threat for those with a family history of the disease. The
           inaugural tournament has three divisions for players of all ages
           and abilities: elite for serious hockey enthusiasts aged 16+; a
           corporate challenge for participants 18+; and a family and friends
           division. Prostate Cancer Canada's goal is to make this tournament
           the best national charity ball hockey event in the country. Visit
           www.stickit.net for more information.
    

About Scotiabank

Scotiabank has a long tradition of supporting hockey in Canada from local teams and minor hockey associations to professional players and leagues. Through its partnerships, Scotiabank's hockey programs enrich the communities where Canadians live and work by engaging fans and players in new ways to celebrate our game. Scotiabank is the official Bank of the NHL(R), NHLPA(R), NHL Alumni(TM) and the CWHL, and has partnerships with the Calgary Flames, the Montreal Canadiens and the Ottawa Senators whose home arena is Scotiabank Place. Scotiabank and Pro Hockey Life teamed up to provide exclusive in-store and online discounts to Scotiabank customers, promote advice on equipment and enhance the grassroots community programs of both companies. For more information on Scotiabank's hockey programs visit www.scotiahockeyclub.com

Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2009 the Bank provided about $39 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, education, social services and arts and culture. Visit us at www.scotiabank.com.

About Prostate Cancer Canada

Prostate Cancer Canada is the only national foundation dedicated to the elimination of this disease through research, education, support and awareness. Prostate Cancer Canada raises funds for the development of programs related to awareness, public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer. For more information and to learn about testing and treatment, visit prostatecancer.ca.

For further information: Media Contacts: Steve Jones, President & CEO, Prostate Cancer Canada, 647-406-0514, [email protected]; Deborah Spence, Scotiabank Public Affairs, 403-601-4855, cell 403-612-3317, [email protected]