Media Advisory - Taping/Interview/Photo Opportunity - Winter Driving 101 with Professionals

SHARPEN YOUR WINTER DRIVING SKILLS WITH THE MICHELIN WINTER DRIVING ACADEMY AND PROFESSIONAL RACE CAR DRIVER CARL NADEAU

TORONTO, Nov. 5, 2014 /CNW/ - With the winter season fast approaching, Michelin would like to provide you with the opportunity to update your winter driving skills and teach you a thing or two about important guidelines to follow in order to stay safe on the road this year. Between extreme weather conditions, reduced visibility, and icy roads, Ontario's drivers must own a good set of winter tires and have deep knowledge of best driving practices in order to avoid unnecessary risk and harm.

On November 19, put your driving techniques to the test with the help of Michelin's special skidpad, the latest in automotive testing technology to recreate the experience of driving on icy roads. Professional race car driver and Michelin Winter Driving Academy expert Carl Nadeau will be on location to provide advice while Michelin experts will offer a lesson on proper tire maintenance, including information about tire pressure, usage, and how to change your tires safely.

What:	Hands-on media demonstration of winter driving techniques
	(Taping and interview opportunities)
Who:	Carl Nadeau, professional race car driver, Michelin Winter Driving Academy expert
When:	Wednesday, November 19, 2014
Time:	6:00 am to 3:00 pm, by appointment
Where:	Toronto Exhibition Place (North Side Parking Lot 2)
	Enter through Lake Shore Boulevard West, Ontario Drive Entrance

At the event, you will be driving in vehicles equipped with Michelin® X-Ice® Xi3™, rated by Consumer Reports as the best tires for passenger cars, sport utility vehicles and high-performance vehicles.  Available at authorized dealers, the Xi3™ tire promises fuel-economy, longer tread life, traction and performance for snow and ice.

Visit Michelin's new Winter Driving Academy at: www.michelinwintercenter.com

SOURCE: Michelin Canada

To schedule a demonstration or interview, please contact: Robin Smith, Hill + Knowlton Strategies, Office : 416-413-4603, Cell. : 416-320-4124, [email protected]