Media Advisory - The British Columbia Produce Marketing Association and Partners to Host a Half Your Plate Launch Event to Encourage Consumption of Fruits and Vegetables

VANCOUVER, Jan. 9, 2015 /CNW Telbec/ -

What: This event will kick off the launch of the Half Your Plate Campaign to consumers in BC. The audience will include elementary school students, health and produce industry partners. The program will feature Speakers from each group who will address the significance of the Half Your Plate program and message and how it helps to support their goals and mandate. All participants receive Half Your Plate program info and take-away goodies.

When: Tuesday, January 13, 2015 – 3:00pm

Where: Strathcona Community Centre, 601 Keefer St. Vancouver, BC

Why: The Canadian Produce Marketing Association and its partners are proud to launch Half Your Plate, a new healthy eating initiative, across Canada this week. Half Your Plate empowers Canadians of all ages to eat more fruits and veggies to improve their health while providing simple and practical ways to add a variety of produce to every meal and snack. After a successful launch on social media this summer, Half Your Plate is now making its way onto produce packaging and into retail stores across Canada. This event will celebrate healthy eating and Half Your Plate's partnership interaction with the community

SOURCE Canadian Produce Marketing Association

Half Your Plate: Vanessa Sherry, Manager, Communications, Canadian Produce Marketing Association, Tel: [phone] x225, Cell: 613-878-3312, Email: [email protected]