Media Advisory - The Canadian Cheese Rolling Festival Returns to British
Columbia

WHISTLER, BC, Aug. 12 /CNW/ - Calling all crazy Canucks! Dairy Farmers of Canada's quirkiest cheese lovers festival is back for another year at Whistler Blackcomb. Based on the wacky UK tradition, Cheese Rolling is a downhill race where contestants run after a giant 11-pound wheel of BC cheese. The first one to chase the cheese wheel down the hill and cross the finish line wins! In addition to the races, thousands of spectators are expected to take part in the family fun including cheese Twister, cheese bowling, cheese seminars and of course, a Farmers Market full of delicious samples of Canadian cheese!

PHOTO OP

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Hundreds of contestants will race after an 11-pound wheel of Cracked Pepper Verdelait cheese in an attempt to win the coveted title of 2010 Cheese Rolling Champion.

WHEN
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Saturday, August 14, 2010
First race begins at 1 p.m.

WHERE
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Upper Village, Blackcomb Mountain
Whistler, BC

Visit www.canadiancheeserolling.ca for more information

For further information:

For media inquiries, contact Beatrice Bastedo, 416-806-2936
[email protected]

For onsite media inquires, contact Solange Heiss, [phone]
[email protected]