Media Advisory - The Power of the Canadian Penny

TORONTO, Feb. 1, 2013 /CNW/ -

WHAT:	A celebration of the Canadian penny and the tally to date for the Free The Children and RBC "We Create Change" Penny Drive and to help kick off a special "loose pennies drop-off week" at all RBC branches across Canada (Feb. 4-9, 2013). Elementary school students with thousands of pennies and celebrity guests will salute the one-cent coin and then bring their pennies outside the school to an armoured car for transport to an RBC branch.
WHEN:	Monday, February 4, 2013 9:00 - 10:30 a.m.
WHO:	300 students from eight GTA schools, with their penny collections Craig & Marc Kielburger, founders of Free The Children The Honourable David C. Onley, Lieutenant Governor of Ontario Dave McKay, group head of Personal & Commercial Banking, RBC Jennifer Botterill, RBC Olympian, four-time Olympic medallist Bruce Rodrigues - Director of Education, Toronto Catholic District School Board Maria Bernardi - Principal at St. Thomas Aquinas Catholic School Jacob Neayem - Degrassi TV series cast member Tyler Shaw - Canadian singer/songwriter Spencer West - Free The Children ambassador
WHERE:	St. Thomas Aquinas Catholic School 636 Glenholme, North York, Toronto (South of Eglinton, east of Dufferin - for directions click here)

BONUS PHOTO OPP FOLLOWING EVENT ABOVE:

WHAT:	Elementary students depositing their penny bags at nearby RBC branch in support of We Create Change penny drive
WHEN:	11:00 - 11:30 a.m., Monday, February 4, 2013
WHO:	15 students from St. Thomas Aquinas Catholic School and RBC Olympian Jennifer Botterill
WHERE:	RBC Dufferin & Stayner branch Address: 2765 Dufferin Street, North York, Toronto (North of Eglinton - for directions click here)

SOURCE: RBC

Tamara Kaftalovich, Free The Children 
416-888-8536 / [email protected]

Kathy Bevan, RBC
416-974-8820 / [email protected]