Media Advisory - Toronto Maple Leafs, Reals Sports Apparel and ONroute launch #SEAofBLUE

TORONTO, Dec. 4, 2013 /CNW/ -

WHAT:	As Leafs Nation gets ready to cheer on the Buds in the 2014 Bridgestone NHL Winter Classic, the Toronto Maple Leafs, Real Sports Apparel and ONroute are preparing to paint the town blue.
	For the month of December, nine ONroute locations between Toronto and Detroit will be blanketed in a #SEAofBLUE.  These locations will provide Leafs Nation access to official Winter Classic gear and select locations will include appearances by Toronto Maple Leaf Alumni, Carlton the Bear, the Blue Crew and various giveaways.
	The Toronto Maple Leafs and Real Sports Apparel will host a contest in Maple Leaf Square on Thursday to launch the December-long #SEAofBLUE campaign. Ten passionate Leafs Nation fans will vie for a pair of tickets to the sold out 2014 Bridgestone NHL Winter Classic.
	For more information regarding the ONroute locations and the #SEAofBLUE campaign, please visit mapleleafs.com.
WHO:	Ten Leafs Nation members
	Brooke Pashley, LeafsTV personality
	Carlton the Bear
Interview and Photo opportunities available
WHEN:	December 5, 2013
	12:45 p.m. - Contestants arrive
WHERE:	Gate 5 (Bremner Blvd entrance)
	Air Canada Centre
	40 Bay Street
	Toronto, Ontario
	M5J 2X2

 

 

SOURCE: Maple Leaf Sports & Entertainment Ltd.

Jamie Deans
Manager, Corporate Communications
416-815-5445

Abby Albino
Assistant, Corporate Communications
416-815-5445