Media Advisory - Toronto Walmart store surprises local community with MOMmart in celebration of Mother's Day and moms everywhere
- Signage change in conjunction with launch of Walmart's annual Children's Miracle Network campaign, which supports moms with kids receiving care at SickKids and other children's hospitals nationally
TORONTO, May 11, 2018 /CNW/ -
WHAT:
Moms are champions for their families: acting as caregiver, organizer, cheerleader, chauffeur, and much more. As a token of thanks and appreciation for the amazing things moms do, the Morningside Walmart store in Toronto is transforming into MOMmart over Mother's Day weekend (Friday, May 11 – Sunday, May 13). In-store festivities begin on Friday and will run until Mother's Day. Moms and their families are invited to join the celebration.
Walmart recognizes that all moms really want is for their children to grow up healthy, happy and worry-free. That's why Walmart is proud to kick off its annual Children's Miracle Network campaign to support the 4,900 children who walk through the doors of its 14 member hospitals across Canada. Last year's campaign raised $11.6 million to support critical research and education, purchase life-saving equipment, and ensure excellence in care, all in support of the organization's mission to save and improve the lives of as many Canadian children as possible. Since 1994, Walmart Canada has raised and donated more than $120 million for Children's Miracle Network.
WHO:
Interviews available with:
- Walmart Executives: Tammy Sadinsky, VP marketing communications, Walmart Canada
- Children's Miracle Network and SickKids representatives
- SickKids moms
WHERE:
Morningside Walmart Supercentre, 799 Milner Ave, Scarborough
WHEN:
Friday, May 11
7 a.m.: Signage unveiling, store opening
8 a.m.: Children's Miracle Network campaign kickoff presentation
8 – 9:15 a.m.: Walmart executives available for interview (other interviews available upon request)
Throughout the day: Coffee, tea and more to celebrate mom, including the #MOMmart Team on-site to take her picture in front of a flower wall and give out surprises.
To learn more about how Walmart Canada supports Children's Miracle Network, visit https://www.walmartcanada.ca/community-giving/community-engagement.
About Walmart Canada
Walmart Canada operates a chain of 410 stores nationwide serving more than 1.2 million customers each day. Walmart Canada's flagship online store, Walmart.ca, is visited by 600,000 customers daily. With more than 85,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has raised and donated $300 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.
SOURCE Walmart Canada
Anne Locke, [email protected], 416-819-6016 (on-site); Felicia Fefer, [email protected], 905-821-2111 ext. 74466
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