Media Advisory - Torontonians asked to make a commitment to quit smoking

TORONTO, Jan. 2, 2012 /CNW/ - A giant 12-foot cigarette butt and a chance to win will draw attention to David Pecaut Square on Tuesday morning. A team of energetic people are asking for 1,000 commitments to quit smoking and letting the public know how they can qualify to win big prizes. The Canadian Cancer Society, along with the Government of Ontario, launches the seventh annual Driven to Quit Challenge. Prizes will be revealed at the event.

WHAT?	2012 Driven to Quit Challenge official launch and photo opportunity
WHO?	Canadian Cancer Society, Ontario Division
WHERE?	David Pecaut Square
	King Street between Simcoe and John
	Toronto, Ontario
	(in case of inclement weather, alternative venue is: Metro Hall rotunda at David Pecaut Square)
WHEN?	Tuesday, January 3, 2012
	11:00 a.m. - 1:00 p.m.

Photo Opportunity:
The event will feature a giant acrylic cigarette butt standing 12-foot tall alongside the Challenge grand prize vehicle. The hollow prop will collect the public's cigarette butts and cigarette packages, as they make commitments to quit tobacco use. The public will also write their pledges to quit on the prop exterior.

About the Canadian Cancer Society, Ontario Division
The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For further information and to book an interview opportunity, please contact: 
Dane Gergovich
Media Profile
416-342-1816
[email protected]